# Dark Surrealistic Ads Diesel Spring Summer 2009 Campaign By Ayman | Published 2008-12-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/diesel-spring-summer-2009-ad-campaign-john-scarisbrick References: [fashiontography.blogspot](http://fashiontography.blogspot.com/2008/12/diesel-spring-summer-2009-ad-campaign.html) & [wwd](http://www.wwd.com/media-news/fashion-memopad/another-world-springing-back-the-mastheads-continue-to-shrink-1890028) After teasing us with the Jon Kortajarena foot worship fetish ad, [Diesel](https://www.trendhunter.com/trends/humansized-egg-installation) has released more images of its Spring Summer 2009 ad campaign. The campaign, which was photographed by John Scarisbrick, is shot in [black and white](https://www.trendhunter.com/trends/jiyongkim-fw25) and features a collection of enigmatic and dark scenes with a [sinister undertone](https://www.trendhunter.com/trends/darkest-campaign-yet) that evokes thought. “There are no messages, themes or commentary to understand,” explains Diesel creative director Wilbert Das to [wwd](http://www.wwd.com/media-news/fashion-memopad/another-world-springing-back-the-mastheads-continue-to-shrink-1890028). “Our objective is to intrigue and provoke a thought.” ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 78% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Dark Surrealistic Ads:** Opportunity for brands to create mysterious and thought-provoking ad campaigns. - **Black and White Photography:** Innovative use of black and white photography to create an enigmatic and captivating visual experience. - **Sinister Undertones in Marketing:** Utilizing dark and sinister elements in advertisements to create intrigue and engage the audience. ### Sectors Adopting This - **Fashion and Apparel:** Fashion brands can explore dark and surrealistic aesthetic in their advertising campaigns to stand out in the competitive market. - **Photography and Creative Services:** Opportunity for photographers and creative agencies to experiment with black and white photography techniques in commercial projects. - **Marketing and Advertising:** Marketing professionals can incorporate sinister undertones in their campaigns to create memorable and thought-provoking brand experiences. ## Related on Trend Hunter - [Urban Egg Installations](https://www.trendhunter.com/trends/humansized-egg-installation.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Rugged Modern Holiday Accessories](https://www.trendhunter.com/trends/diesel-3.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Artistic Contemporary Footwear Collabs](https://www.trendhunter.com/trends/melissa-x-diesel.md) - [Individualistic Men's Fragrances](https://www.trendhunter.com/trends/diesel-d-red.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)