# Butt-Kicking Shoevertising Diesel Kick Ass Ads Show Diesel Sneakers are Not Made for Running By Katie Cordrey | Published 2010-09-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/diesel-sneakers References: [theinspirationroom](http://theinspirationroom.com/daily/2010/diesel-kick-ass-advertising-campaign/) The Diesel Kick Ass ad campaign elevates the joy of wearing Diesel sneakers while planting one in the derrière of the truly deserving to new heights. With a tagline that reads, "[Diesel Sneakers](https://www.trendhunter.com/trends/melissa-x-diesel). [Not Made for Running](https://www.trendhunter.com/trends/asics-desk-break)," the Diesel Kick Ass ads speak to the vigilante super-hero in all of us. The ads seem to ask, why not look good wearing a pair of [great shoes](https://www.trendhunter.com/trends/make-your-way-campaign) while improving the world with a little well-placed butt-kicking ? And I ask, who can resist the appeal of that? ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 77% | Activity: 93% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Superhero-inspired Advertising:** Opportunity for brands to create ad campaigns that tap into the superhero narrative to inspire consumers. - **Empowerment Through Fashion:** Opportunity for fashion brands to promote self-expression and empowerment through their products. - **Humorous and Bold Advertising:** Opportunity for brands to use humor and bold statements in advertising to capture consumers' attention. ### Where This Applies - **Fashion Industry:** Fashion brands can utilize these trends to create innovative marketing campaigns and connect with their target audience. - **Advertising Industry:** Opportunity for advertising agencies to develop creative and impactful campaigns that resonate with consumers. - **Superhero Merchandise Industry:** Brands in the superhero merchandise industry can partner with fashion brands to create unique collaborations that appeal to fans of both fashion and superheroes. ## Related on Trend Hunter - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Heritage-Driven Boot Campaigns](https://www.trendhunter.com/trends/red-wing-made-the-hard-way.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Vibrant Runner-Targeted Commercials](https://www.trendhunter.com/trends/puma-southeast-asia.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Stylistic Footwear Campaigns](https://www.trendhunter.com/trends/make-your-way-campaign.md) - [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md)