# Kick-Assvertisements The Hilarious Diesel Sneaker Ad is All About Love By Kamal Musharbash | Published 2010-10-01 | Updated 2010-10-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/diesel-sneaker References: [designyoutrust](http://designyoutrust.com/2010/10/01/shockblast-diesel-kick-ass/) & [diesel](http://www.diesel.com) The latest advertisement regarding the new Diesel sneaker is absolutely hysterical. Diesel has come up with numerous [funny campaigns](https://www.trendhunter.com/trends/engineered-for-whatever) and this one definitely follows suit. Within the ad, a sneaker attempts to kick some ass in a high speed chase to the end. From Diesel's 'Be Stupid' campaigns to the latest [Diesel sneaker ad](https://www.trendhunter.com/trends/free-your-feet), the fashionable company keeps raising the bar in hilarity. Several [Diesel stores in Europe](https://www.trendhunter.com/trends/melissa-x-diesel) will host a real ass-kicking party, fully equipped with the sneaker and a literal kick-ass machine. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 46% | Activity: 72% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Humorous Advertising:** Brands are using humor in their advertising to create memorable and shareable content. - **Interactive Experiential Marketing:** Brands are creating immersive events to engage customers and create buzz around their products. - **Fashionable Product Marketing:** Brands are promoting their products through fashion-oriented campaigns that capture attention and reflect their brand identity. ### Industries Being Reshaped - **Apparel:** Apparel companies can use humorous advertising and interactive experiences to create a deeper connection with customers and increase sales. - **Automotive:** Automotive brands can incorporate humor and interactive elements into their marketing campaigns to stand out in a competitive market and engage younger audiences. - **Entertainment:** Entertainment companies can leverage humorous advertising and experiential marketing to generate buzz around new releases and attract a wider audience. ## Related on Trend Hunter - [Sneaker-Stealing Campaigns](https://www.trendhunter.com/trends/rob-it-to-get-it.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Urban Egg Installations](https://www.trendhunter.com/trends/humansized-egg-installation.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Artistic Contemporary Footwear Collabs](https://www.trendhunter.com/trends/melissa-x-diesel.md) - [Film-Inspired Condiment Ads](https://www.trendhunter.com/trends/heinz-smiles.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md)