# Cinematographic Fashion Stills Diesel 'Screen Tests' Campaign Adds Animation to Photography By Katherinev123 | Published 2012-08-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/diesel-screen-tests References: [popsop](http://popsop.com/57740) & [diesel](http://www.diesel.com/campaign) You might do a double-take when looking at these photos from the Diesel 'Screen Tests' campaign. The fashion brand has launched a new photo campaign for its Autumn/Winter 2012 collection, and it uses animated GIFs to put a modern and eye-catching spin on traditional [fashion photography](https://www.trendhunter.com/trends/contemporary-femininity). Famous fashion photographer Steven Meisel is the mastermind behind the Diesel 'Screen Tests' campaign. As Popsop describes, the [cinematographic photos](https://www.trendhunter.com/trends/the-tiger) are a "bridge between traditional stills and videos—they are not actually static and not dynamic." You need to look closely and pay attention to each photo to be able to see that a model is kicking her feet, pointing a camera at you or swinging the mike back and forth. The photos here are the still versions, but to see the animated GIFs, visit Diesel's website. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 70% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Animated Fashion Photography:** The use of animated GIFs in fashion photography for a modern twist and eye-catching effect. - **Cinematographic Still Photos:** The fusion of cinema and still photography creates a new style of visual art that captures the essence of a moment. - **Interactive Advertising Campaigns:** The integration of interactive elements, such as animated GIFs, in advertising campaigns results in more engaging and memorable brand experiences for consumers. ### Who This Affects Most - **Fashion and Apparel:** The fashion industry can benefit from animated and interactive photography to showcase their products and increase brand engagement. - **Advertising and Marketing:** The advertising industry can leverage the use of animated photography and interactive campaigns to create more engaging and memorable brand experiences for consumers. - **Photography and Visual Art:** The fusion of cinema and still photography creates an entirely new style of visual art industry that can capture different elements for any sector. ## Related on Trend Hunter - [Urban Egg Installations](https://www.trendhunter.com/trends/humansized-egg-installation.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Graphic Fashion Animation Campaigns](https://www.trendhunter.com/trends/superflat-animation.md) - [GenAI Fashion Campaigns](https://www.trendhunter.com/trends/desigual-x-neural-fashion.md) - [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Cinematic Fashion Films](https://www.trendhunter.com/trends/the-tiger.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md)