# Hilarious Campaign Diesel's "Protect Your Eyes" By Ayman | Published 2008-03-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/diesel-protect-your-eyes References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2008/03/protect-your-eyes.html) Here is a pretty witty and extremely funny campaign for Diesel's 'Sister Yes' eyewear. The tagline "Protect your eyes" is used with hilarious shots of asscracks, [granny underwear](https://www.trendhunter.com/trends/abuela-tag-reader) and a fat old lady at the beach in a swimsuit. The campaign was created by [Miami Ad School](https://www.trendhunter.com/trends/b01-44-nfl), Sao Paulo, Brazil with art direction by Pedro Henrique Fernandes. **Implications** - [Funny campaigns](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching) are always a nice change from models and dressed-up products. It's a unique way to reach the audience without being too overbearing or pretentious. The added comic relief connects the product and the audience a little more considering how a good laugh implies that the company knows its target population well. It's a marketing technique that works for any small-time or big-time company that wants to find a way to connect with the public. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 58% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Key Themes Behind This Trend - **Humorous Advertising:** Using humor in advertising campaigns can help companies connect with their target audience in a unique and memorable way. - **Unconventional Marketing:** Unusual and non-traditional marketing tactics, like the use of humor, can help companies stand out in a crowded market. - **Authentic Branding:** Authentic brands that understand their target audience and use humor to connect with them can build strong customer relationships. ### Where This Applies - **Eyewear Industry:** Companies in the eyewear industry can use humor in their advertising campaigns to differentiate themselves and appeal to a wider audience. - **Advertising Industry:** Advertising agencies can offer their clients new and innovative ways to reach their target audience through the use of humor in their marketing strategies. - **Fashion Industry:** Companies in the fashion industry can use humor to create a unique brand image and stand out in a competitive market. ## Related on Trend Hunter - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md)