# Life Lesson Fashion Ads Catherine McNeil in Diesel 'Portraits for Successful Living' Campaign By Katherinev123 | Published 2012-01-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/diesel-portraits-for-successful-living References: [sassisamblog](http://sassisamblog.com/2012/01/17/catherine-mcneil-features-in-the-springsummer-2012-diesel-portraits-for-successful-living-campaign) & [diesel](http://www.diesel.com) The Diesel 'Portraits for Successful Living' campaign has launched, and it features the lovely Catherine McNeil. In this campaign for the [clothing brand's spring and summer 2012 line](https://www.trendhunter.com/trends/torrid-jeans-for-life), McNeil poses with a several other burgeoning models including Dimitri Tanner, Ashley Smith, Alison Nix, Patrick Kafka, Liu Wen, Maria Palm and Simon Nessman. Photographed by Mert & Marcus, the Diesel 'Portraits for Successful Living' campaign is [playful and offbeat](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam), shot in a studio setting with an olive green background. McNeil appears topless, perched atop a potted plant and holding a watering pot -- while wearing a pair of [Diesel jeans](https://www.trendhunter.com/trends/melissa-x-diesel), of course. In the other photos, the models do a series of random things including carrying an oversized hammer, burning a dollhouse and playing tug-of-war with someone off camera. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Playful Fashion Ads:** Disruptive innovation opportunity: Create fashion ads that use whimsical and offbeat concepts to capture attention and engage consumers. - **Inclusive Model Campaigns:** Disruptive innovation opportunity: Feature diverse models in fashion campaigns to promote inclusivity and showcase a wider range of beauty standards. - **Studio-set Photography:** Disruptive innovation opportunity: Experiment with studio settings and unconventional props to create visually striking fashion photography. ### Where This Applies - **Fashion Retail:** Disruptive innovation opportunity: Incorporate playful and inclusive advertising strategies to attract and retain customers in the competitive fashion retail industry. - **Photography:** Disruptive innovation opportunity: Explore new techniques and concepts in studio-set photography to stand out in the field and attract clients - **Modeling Agencies:** Disruptive innovation opportunity: Embrace diversity and unconventional concepts in model campaigns to differentiate from competitors and appeal to brands seeking inclusive representation. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Supermodel-Backed Automotive Campaigns](https://www.trendhunter.com/trends/bmw-dare-to-be-you.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Urban Egg Installations](https://www.trendhunter.com/trends/humansized-egg-installation.md)