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# Risque Comic-Inspired Ads
The Diesel 'Only the Brave' Print Ads Heat Up

By Ryan Hinkson | Published 2010-07-27 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/diesel-only-the-brave
References: [designyoutrust](http://designyoutrust.com/2010/07/26/diesel-only-the-brave-2/) & [mircowsworld.blogspot](http://mircowsworld.blogspot.com/2010/07/diesel-only-brave.html)

After being overwhelmed by the awesome Diesel 'Iron Man' fist-shaped fragrance, 'Only The Brave,' these brand new print ads for the scent has left me speechless.

With the 'Only The Brave' fragrance bottle surrounded by hot bikini-clad models in this campaign, you can only hope that you can get as lucky as the featured scent. Take a look through the featured gallery and try to get some action through these Diesel 'Only The Brave' prints.

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 94% | Activity: 97% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Comic-inspired Advertising:** Opportunity for brands to create visually captivating and attention-grabbing print ads inspired by comic book art.
- **Sensual Advertising:** Brands can explore the use of provocative and seductive imagery in their ads to create a strong emotional connection with their target audience.
- **Product-centric Campaigns:** Brands can leverage product-focused campaigns to generate excitement and interest around a particular scent or product line.

### Industries Being Reshaped

- **Fragrance:** Disruptive innovation opportunity for fragrance companies to break away from conventional advertising and embrace bold and provocative campaigns.
- **Fashion:** Fashion brands can incorporate comic-inspired elements in their advertising to create unique and visually compelling campaigns that resonate with their audience.
- **Cosmetics:** Opportunity for cosmetic companies to adopt a more sensual and provocative approach in their advertising to stand out in a crowded market.

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