# New Diesel Ads Live Fast (Update) By Ayman | Published 2008-02-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/diesel-live-fast-update References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2008/02/fashion-on-run-live-fast-update.html) Diesel released new ads in their super creative and successful 'live fast' campaign. **Stitches** shows a model running away while the surgeon is trying to finish stitching her leg. **Lipstick** shows a group of models putting on lipstick while running in the street. “Live fast” | High speed shopping diesel.com Advertising Agency: Marcel Paris, France Photographer: Laurie Bartley See more 'live fast' ads in our original Trend Hunter post: **Implications** - One of the best ways an established company or brand can generate interest in a new campaign is through short, comedic advertising. By packing the advertising with jokes and limiting it to under one minute, the brand stands a better chance of the commercial going viral and spreading the campaign. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 94% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Short-form Comedic Advertising:** Using short, comedic advertising with jokes and limited time to go viral. - **High-speed Shopping:** Emphasizing speed as a selling point for the brand's products. - **Creative Fashion Advertising:** Employing creative and attention-grabbing concepts in fashion advertising. ### Sectors Adopting This - **Fashion and Apparel:** Fashion and Apparel industry can benefit from creative, fast-paced advertising campaigns. - **Advertising and Marketing:** Advertising and Marketing industry can utilize short-format, impactful commercials to promote products. - **E-commerce:** E-commerce companies can emphasize the efficiency of their shopping process through fast-paced campaigns. ## Related on Trend Hunter - [Urban Egg Installations](https://www.trendhunter.com/trends/humansized-egg-installation.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Individualistic Men's Fragrances](https://www.trendhunter.com/trends/diesel-d-red.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Rugged Modern Holiday Accessories](https://www.trendhunter.com/trends/diesel-3.md) - [Fashionable Sexual Wellness Toys](https://www.trendhunter.com/trends/lelo-diesel.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md)