# Lewd Giveaway Gimmicks The Diesel Knee.J is a Suggestive Gift With Purchase By Renee Ramsarran | Published 2011-02-12 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/diesel-knee-j References: [adsoftheworld](http://adsoftheworld.com/media/dm/diesel_kneej) & [thinkhappy.biz](http://www.thinkhappy.biz/) The Diesel Knee.J in-store promotion is the hilarious brainchild of Indian ad agency Happy Creative Services. The [jeans brand](https://www.trendhunter.com/trends/onelegged-jean) offered a shiny black set of knee pads with every walk-in purchase over $150. The cheeky packaging declared “Knee Jerk Reactions Guaranteed” and “Knee Caps for Better Head.” Customers flocked to the store to receive their [gift with purchase](https://www.trendhunter.com/trends/sock-gift-box) and the promotion exploded. The successful [suggestive Diesel Knee.J campaign](https://www.trendhunter.com/trends/mwcurated) saw sales shoot up 40 percent. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 82% | Activity: 59% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) ## Key Themes ### Key Themes Behind This Trend - **Provocative Promotions:** Businesses can explore campaigns that incorporate suggestive or risque offers to attract customers. - **Humorous Marketing:** Brands can use humor in their promotional efforts to make a lasting impression on customers. - **Creative Packaging:** Innovative packaging designs can enhance the value of a product and attract more customers. ### Where This Applies - **Fashion Retail:** Fashion retailers can explore suggestive and humorous promotions to increase sales and drive customer engagement. - **Advertising and Marketing:** Advertising and marketing agencies can help brands develop unique and provocative promotional campaigns that stand out in the market. - **Packaging and Design:** Packaging and design firms can work with brands to create innovative packaging solutions that appeal to customers and increase sales. ## Related on Trend Hunter - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Fashionable Sexual Wellness Toys](https://www.trendhunter.com/trends/lelo-diesel.md) - [Lawnmower Lingerie Sets](https://www.trendhunter.com/trends/lawngerie-set.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Urban Egg Installations](https://www.trendhunter.com/trends/humansized-egg-installation.md) - [Co-Branded Bespoke Denim](https://www.trendhunter.com/trends/dieseloveslee.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md)