# Playful Panty Ads Diesel Intimate Underwear Gets Cheeky For Fall/Winter 09-10 By mediterranean | Published 2009-07-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/diesel-intimate-underwear References: [homotography.blogspot](http://homotography.blogspot.com/2009/07/diesel-intimate-sam-way-ads.html) & [diesel](http://www.diesel.com/collection/diesel/intimate/) Continuing with their [creative ad campaigns](https://www.trendhunter.com/trends/engineered-for-whatever), the new Diesel Intimate underwear ads capture playfulness and a certain level of sexiness, thanks to the cheeky photography of Jason Nocito. From the scandalous ass grabbing to the [sexy lounging and playful dancing](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it), the ads manage to fully communicate the spirit of the designs. The featured models in these Fall/Winter 2009-2010 ads include Brazilian beauty Marlon Teixeira and British hunk Sam Way. **Implications** - One of the best ways for a company to generate brand interest is by deliberately creating [controversial marketing](https://www.trendhunter.com/trends/mwcurated). By investing in advertising that surprises and shocks, the company stands a good chance of generating attention from consumers -- and a watchful media eager to exploit a contentious debate. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Controversial Advertising:** Companies can generate brand interest by creating controversial marketing that surprises and shocks. - **Playful Photography:** Creative and playful photography can capture the spirit of designs and enhance the products. - **Sexualized Marketing:** Sexualized marketing can be used to sell intimate wear and capture the attention of consumers. ### Sectors Adopting This - **Fashion Industry:** Fashion companies can use creative and playful photography to enhance and market their products. - **Advertising Industry:** Advertising agencies can use controversial and sexualized marketing to attract clients and create buzz for their products. - **Intimate Wear Industry:** Intimate wear companies can use playful and sexualized marketing to differentiate and sell their products to consumers. ## Related on Trend Hunter - [Fashionable Sexual Wellness Toys](https://www.trendhunter.com/trends/lelo-diesel.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Tongue-in-Cheek Underwear Ranges](https://www.trendhunter.com/trends/debute-x-stripe-stare.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Urban Egg Installations](https://www.trendhunter.com/trends/humansized-egg-installation.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md)