# Glow-in-the-Dark Denim Diesel Launches Line of Radiant Clothes and Accessories By Rachel | Published 2009-08-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/diesel-glow-denim References: [highsnobette](http://www.highsnobette.com/news/2009/08/05/diesel-glow-in-the-dark-gear/) & [denimhunt](http://www.denimhunt.com/denimhunt/2009/08/diesel-flash-for-fun-glowinthedark-apparel.html) [Diesel](https://www.trendhunter.com/trends/dieseloveslee) has created a fun line of [jeans and accessories](https://www.trendhunter.com/trends/diesel-3) that certainly aren’t for the wallflower at the party (assuming the party is held in a dark room). The ‘Flash for Fun’ line by Diesel is a line of [glow-in-the-dark clothes](https://www.trendhunter.com/trends/dbrand-circuit-board) that look like fun. The ‘Flash for Fun’ designs by Diesel include shoes, jeans, tees, and even underwear. The designs aren’t yet in stores, but the little kid in me that loves everything shiny is excited about this design line. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 51% | Activity: 65% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Glow-in-the-dark Fashion:** Opportunity for brands to incorporate glow-in-the-dark designs into their clothing lines and accessories. - **Novelty Clothing:** Potential for the introduction of more playful and fun elements in clothing designs to cater to consumers looking for unique fashion experiences. - **Innovative Material Usage:** Opportunity for brands to experiment with new materials that have special effects, such as glow-in-the-dark properties, to offer consumers a fresh and exciting fashion choice. ### Who This Affects Most - **Fashion & Apparel:** Fashion brands can explore new design possibilities and unique product offerings by incorporating glow-in-the-dark elements into their clothing lines. - **Footwear:** Shoe manufacturers can tap into the novelty market by creating glow-in-the-dark shoes and sneakers to cater to consumers seeking trendy and unique footwear options. - **Textile & Material Science:** Companies in the textile industry can develop innovative fabrics and materials that have glow-in-the-dark properties, opening up possibilities for various applications in fashion and beyond. ## Related on Trend Hunter - [Glow-in-the-Dark Fashion Dolls](https://www.trendhunter.com/trends/im-a-wow.md) - [LED-Infused Festival Fashion](https://www.trendhunter.com/trends/tinsel-arcade.md) - [Glowing Collaborative Y2K Sneakers](https://www.trendhunter.com/trends/vomero-5-1.md) - [Glow-in-the-Dark Device Skins](https://www.trendhunter.com/trends/dbrand-circuit-board.md) - [Glow-in-the-Dark Device Skins](https://www.trendhunter.com/trends/ddbrand-circuit-board.md) - [Glow-in-the-Dark Water Bottles](https://www.trendhunter.com/trends/glow-in-the-dark-water-bottle.md) - [Co-Branded Bespoke Denim](https://www.trendhunter.com/trends/dieseloveslee.md) - [Eco-Friendly Denim Dyes](https://www.trendhunter.com/trends/retro-dye.md) - [Glow-in-the-Dark Sushi Bars](https://www.trendhunter.com/trends/glow-in-the-dark-sushi-bar.md)