# Contagious Stupidity Ads The Diesel FW10 Campaign Features 22 New "Stupid" Scenarios By Meghan Young | Published 2010-08-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/diesel-fw10-campaign References: [whitezine](http://www.whitezine.com/en/photography/diesel-be-stupid-fallwinter-2010.html) & [diesel](http://www.diesel.com/be-stupid/) With their debut 'Be Stupid' advertising stunt a huge -- though controversial -- success, the [Diesel](https://www.trendhunter.com/trends/humansized-egg-installation) FW10 campaign has rolled out 22 new prints featuring 22 new stupid situations. It's all for fun and, let's admit it, we've seen stupider things that unfortunately never inspired a smirk or a full out laugh. After all, who wouldn't want to see [stunning models acting silly](https://www.trendhunter.com/trends/asos-inspired-by)? See more images from the Diesel FW10 campaign above. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 100% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Print Advertising:** Disruptive innovation opportunity: Explore unconventional and humorous advertising approaches to capture consumer attention. - **Controversial Marketing:** Disruptive innovation opportunity: Push boundaries and challenge societal norms to create engaging and thought-provoking campaigns. - **Silly Branding:** Disruptive innovation opportunity: Embrace silliness and lightheartedness to build a unique and memorable brand identity. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Inject humor and playfulness into fashion campaigns to differentiate from competitors and resonate with customers. - **Advertising:** Disruptive innovation opportunity: Experiment with unconventional and controversial advertising tactics to create buzz and engage target audiences. - **Modeling:** Disruptive innovation opportunity: Break traditional modeling norms by showcasing models in humorous and unconventional scenarios to capture attention and increase brand awareness. ## Related on Trend Hunter - [Urban Egg Installations](https://www.trendhunter.com/trends/humansized-egg-installation.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Film-Inspired Condiment Ads](https://www.trendhunter.com/trends/heinz-smiles.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md)