# Curiously Offbeat Ads Diesel Shows Unique Spirit in Fall/Winter Campaign By mediterranean | Published 2009-08-21 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/diesel-fall-winter-campaign References: [homotography.blogspot](http://homotography.blogspot.com/2009/08/diesel-fall-winter-2009-2010-ad.html) & [diesel](http://www.diesel.com/) Diesel is well-known for their head-scratching ads, and their new Fall/Winter campaign continues that legacy. We've had a sneak peek at the concept with a curious Twink vs. Bear billboard earlier, and now we can confirm that the whole campaign is just as crazy. Each of the [offbeat Diesel ads](https://www.trendhunter.com/trends/asos-inspired-by) comes with illustrations and [cryptic copies](https://www.trendhunter.com/trends/legitimate-you) that can be interpreted as deep social commentary or just plain nonsense. **Implications** - In contemporary society, it is difficult for companies to gain attention from consumers, and [shocking advertising](https://www.trendhunter.com/trends/mwcurated) is one way to garner recognition. Ads featuring nudity allows businesses to grab the attention of a customer and cement a memorable image of their brand into a buyer's mind. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 87% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Shocking Advertising:** Opportunities for businesses to grab attention with provocative and memorable ads featuring nudity. - **Cryptic Copies:** The use of cryptic copies in ads as a way to provoke deep social commentary or create a sense of intrigue. - **Offbeat Illustrations:** The use of unconventional and quirky illustrations in ads to capture the imagination of consumers. ### Where This Applies - **Fashion:** Fashion brands can embrace shocking advertising techniques to stand out in a crowded marketplace. - **Graphic Design:** Opportunities for graphic designers to create compelling cryptic copies that engage with consumers on a deeper level. - **Art and Entertainment:** Artists and entertainers can explore offbeat illustrations in their campaigns to create a unique and memorable brand identity. ## Related on Trend Hunter - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Urban Egg Installations](https://www.trendhunter.com/trends/humansized-egg-installation.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Bizarre Soda Campaigns](https://www.trendhunter.com/trends/try-more-weird.md) - [Rugged Modern Holiday Accessories](https://www.trendhunter.com/trends/diesel-3.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md)