# Disaster Jeans Fashion Diesel Gets Caught in a Storm of Denim Ads for Fall/Winter 2009-2010 By mediterranean | Published 2009-07-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/diesel-denim-ads References: [homotography.blogspot](http://homotography.blogspot.com/2009/07/diesel-denim-ads-jean-carlos.html) & [diesel](http://www.diesel.com/collection/diesel/denim) Diesel whips up quite a storm in their new Denim Fall/Winter 2009-2010 ad campaign, literally. The ads feature emerging Brazilian model Jean Carlos, along with other male and female models trapped in a house that has been hit by a killer tornado or storm. Rain, lightening and disaster add to the edge of the new [Diesel Denim](https://www.trendhunter.com/trends/dieseloveslee) designs. **Implications** - Advertisers definitely have to get creative with so many similar products on the market. It gets tricky to sell items such as jeans when there are hundreds of other brands that are trying to do the same thing. Creating ads that are exciting and eye-catching are good ways to draw in the fashion-hungry consumer. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 89% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Disaster Fashion Ads:** The use of natural disasters in fashion campaigns creates a unique and attention-grabbing approach to advertising. - **Edgy Fashion Marketing:** Using dramatic and unconventional marketing tactics, such as incorporating dangerous situations into fashion ads, can create buzz for a brand. - **Extreme Weather Fashion:** The trend of using weather-themed fashion designs and campaigns seeks to capture consumers’ attention with bold and unconventional designs. ### Sectors Adopting This - **Fashion:** Fashion industry professionals can use this trend to create edgier and more attention-grabbing marketing campaigns that stand out in a crowded marketplace. - **Advertising:** Marketers in any industry may use this disruptive tactic to create unique and memorable campaigns that capture consumers’ attention. - **Film Production:** This trend opens up new opportunities for creating fashion-related content that is dramatic and visually stunning. ## Related on Trend Hunter - [Weather Resistant Jeans](https://www.trendhunter.com/trends/coated-jeans.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Inclusive Denim Campaigns](https://www.trendhunter.com/trends/torrid-jeans-for-life.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Fall Denim Style Launches](https://www.trendhunter.com/trends/fall-denim-styles.md) - [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md) - [One-Legged Luxury Fashion Jeans](https://www.trendhunter.com/trends/onelegged-jean.md) - [Co-Branded Bespoke Denim](https://www.trendhunter.com/trends/dieseloveslee.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md)