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# Fragile Fighting Fashion Ads
The Diesel Black Gold Spring 2014 Campaign is Powerful and Delicate

By Farida Helmy | Published 2014-02-06 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/diesel-black-gold-spring-2014
References: [fashiongonerogue](http://www.fashiongonerogue.com/irene-hiemstra-diesel-black-gold-spring-2014-campaign/) & [dieselblackgold](http://www.dieselblackgold.com)

Get ready to get feisty and take on powerful chic pieces this spring with the new Diesel Black Gold Spring 2014 campaign.

Starring the hauntingly beautiful Irene Hiemstra as a fighter, the Diesel Black Gold Spring 2014 campaign is all about combining [fearless and fragile styles](https://www.trendhunter.com/trends/on-your-own-time) to create the perfect balance.

The blonde stunner poses for fashion photographer Kevin Sinclair in a series of fighting poses -- swinging and punching -- to showoff the edgy Diesel Black Gold Spring 2014 collection.

“Irene embodies perfectly the attitude of the Spring’14 collection. The images express fearless energy while capturing both power and fragility,” says Andreas Melbostad, Diesel Black Gold Creative Director.

The [back and white photo shoot](https://www.trendhunter.com/trends/jiyongkim-fw25) portrays the coin-like textures that make the new collection so unique.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 72% | Activity: 49% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Powerful-fragile Fashion:** Opportunity to create fashion pieces that merge the tough and delicate aesthetic of the Diesel Black Gold Spring 2014 campaign.
- **Fighter-style Photography:** Opportunity to incorporate dynamic fighting poses in fashion campaigns or photoshoots to create a bold statement.
- **Coin-like Textures:** Opportunity to incorporate the unique texture of coins in fashion designs, especially in accessories or embellishments.

### Sectors Adopting This

- **Fashion:** Fashion brands can experiment with the powerful-fragile aesthetic present in the Diesel Black Gold Spring 2014 campaign to create unique pieces that appeal to consumers looking for bold fashion choices.
- **Photography:** Photographers can experiment with incorporating fighting poses in their photoshoots to create an edgy and fearless portrayal of their subjects.
- **Accessories:** Accessory brands can experiment with incorporating coin-like textures in their designs to create unique and eye-catching pieces that stand out in the market.

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