# Color-Popping Underwear Ads The Diesel Beachwear/Underwear Spring/Summer 2012 Campaign Shows Skin By Jana Pijak | Published 2012-03-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/diesel-beachwear-underwear-spring-summer-2012 References: [thefashionisto](http://thefashionisto.com/jean-carlos-santos-josh-parkinson-patrick-kafka-by-john-scarisbrick-for-diesel-springsummer-2012-beachwear-underwear/) & [inthemoment.moderndestiny](http://inthemoment.moderndestiny.com/2012/03/01/jean-carlos-santos-josh-parkinson-patrick-kafka-by-john-scarisbrick-for-diesel-springsummer-2012-beachwear-underwear/) Setting sail for summer, the Diesel Beachwear/Underwear Spring/Summer 2012 ad campaign is all about color. Showing plenty of skin, models Jean Car­los San­tos, Josh Parkin­son and Patrick Kafka are captured by the lens of fashion photographer John Scaris­brick. Showcasing a multitude of [bold prints and vibrant-color hues](https://www.trendhunter.com/trends/country-club), the toned trio shine in a campaign to remember. Sporting [graphic swimwear styles](https://www.trendhunter.com/trends/dandy-del-mar) of suggestive speedos, the guys are boldly styled to show off their best assets. Exuding an undeniable sense of confidence and attitude, the personable Jean Carlos, Josh and Patrick are a winning team. The Diesel Beachwear/Underwear Spring/Summer 2012 ad campaign dares to stand out for all the right reasons. Gaining plenty of attention, this color-enriched advertorial captures the models' charisma by staying true to the dynamic and edgy Diesel brand. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 52% | Activity: 84% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Colorful-underwear-ads:** Bold and colorful advertisements promoting underwear and beachwear with suggestive speedo styles. - **Body-positive-ad-campaigns:** Bold advertisements featuring models with diverse body types exudes a sense of confidence and attitude. - **Provocative-prints-and-hues:** Provocative swimwear and underwear designs with bold and vibrant-colored prints. ### Industries Being Reshaped - **Fashion:** Innovations in fashion advertising and design of swimwear and underwear. - **Marketing:** Adaptation of bold and colorful advertisements in marketing campaigns. - **E-commerce:** Innovations in e-commerce platforms to feature bold and colorful advertisements of swimwear and underwear. ## Related on Trend Hunter - [Pride-Honoring Joint Fashion Capsules](https://www.trendhunter.com/trends/tom-of-finland-foundation.md) - [Cheeky Swimmer Spirit Campaigns](https://www.trendhunter.com/trends/tom-daley-and-malibu.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Individualistic Men's Fragrances](https://www.trendhunter.com/trends/diesel-d-red.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md)