# Stupid Ad Campaigns Diesel 'Be Stupid' Ads Dare You to Be Different By Joanne Lam | Published 2010-01-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/diesel-be-stupid References: [diesel](http://www.diesel.com/be-stupid/) The Diesel 'Be Stupid' [advertising campaign](https://www.trendhunter.com/trends/outdoor-advertising-campaign) was launched with new artistic director Bruno Collins. These advertisements indicate that in many ways, being stupid is being brave. Being 'stupid' opens up more windows of opportunity and the like when you choose to let go of your smarts. Although there are mixed feelings towards these, um, “stupid” ads, Collins feels that it’s a [new form of inspiration](https://www.trendhunter.com/trends/asos-inspired-by) and expression towards the well-developed brand. Do you support “Being Stupid”? ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 92% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Stupid Advertising:** Disruptive innovation opportunity: Explore unconventional and controversial advertising strategies that challenge conventional thinking. - **Brave and Bold Marketing:** Disruptive innovation opportunity: Embrace audacious marketing campaigns that encourage consumers to step outside their comfort zones. - **Expression and Inspiration in Branding:** Disruptive innovation opportunity: Foster a new form of brand expression that taps into the desire for authenticity and self-expression. ### Where This Applies - **Fashion and Apparel:** Disruptive innovation opportunity: Incorporate bold and unconventional messaging into fashion and apparel advertising to capture the attention of target audiences. - **Marketing and Advertising:** Disruptive innovation opportunity: Reimagine traditional marketing and advertising approaches to challenge societal norms and foster brand loyalty. - **Art and Design:** Disruptive innovation opportunity: Merge art and design techniques to create visually stunning, thought-provoking campaigns that redefine the boundaries of creativity. ## Related on Trend Hunter - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Bizarre Soda Campaigns](https://www.trendhunter.com/trends/try-more-weird.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Urban Egg Installations](https://www.trendhunter.com/trends/humansized-egg-installation.md) - [Status Quo Defying Campaigns](https://www.trendhunter.com/trends/made-to-be-still.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md)