# Pole Dancing Fashion Campaigns The Diesel Accessories Spring/Summer 2014 Ads Display Performances By Jordy E | Published 2014-08-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/diesel-accessories-springsummer-2014 References: [style](http://www.style.com/stylefile/2013/10/diesel-wants-candy) & [diesel](http://www.diesel.com) The Diesel Accessories Spring/Summer 2014 campaign shows off the brand's love of on-stage performances. Models Brooke Candy and Tessa Kuragi crowded around a metal pole in the advertisements, mimicking the looks and motions of live striptease acts with a high fashion appeal. Photography duo Inez and Vinoodh assembled this erotic-minded production. In spite of the sultry motifs at play, the collection of [Diesel apparel](https://www.trendhunter.com/trends/melissa-x-diesel) displayed was slightly conservative. Aside from [studded bras](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) and see-through high-rise tights, both Candy and Kuragi were covered with [faded jeans](https://www.trendhunter.com/trends/torrid-jeans-for-life), crop denim jackets, large leather purses and thick undergarments. When paired with the black and white photo finish, the women came across as conservative yet provocative at the same time, a clear indication of Diesel's talent. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 69% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Erotic Fashion:** There is a disruptive innovation opportunity for fashion brands to experiment with erotic fashion, which combines provocative elements with conservative designs. - **Performance-inspired Marketing:** Businesses can take inspiration from Diesel's campaign and use performance-inspired marketing, which turns the spotlight on unique talents and skills. - **High Fashion in Unconventional Places:** There is a trend towards incorporating high fashion into unconventional places, such as pole dancing performances, which can be leveraged by fashion brands. ### Industries Being Reshaped - **Fashion:** Fashion brands have an opportunity to experiment with provocative yet conservative designs, such as those featured in Diesel's campaign. - **Marketing and Advertising:** Businesses can use performance-inspired marketing to showcase unique talents and skills, similar to how Diesel highlighted pole dancing in their campaign. - **Performance Arts:** There is a trend towards incorporating high fashion into unconventional performance arts, such as pole dancing, which creates new opportunities for collaboration and innovation. ## Related on Trend Hunter - [Rugged Modern Holiday Accessories](https://www.trendhunter.com/trends/diesel-3.md) - [Urban Egg Installations](https://www.trendhunter.com/trends/humansized-egg-installation.md) - [Fashionable Sexual Wellness Toys](https://www.trendhunter.com/trends/lelo-diesel.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Pride-Honoring Joint Fashion Capsules](https://www.trendhunter.com/trends/tom-of-finland-foundation.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Artistic Contemporary Footwear Collabs](https://www.trendhunter.com/trends/melissa-x-diesel.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md)