# NFT-Equipped Watch Designs Diesel Introduces a New NFT Program to Accompany its Watches By Kanesa D | Published 2023-10-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/diesel-1 References: [forbes](https://www.forbes.com/sites/stephaniehirschmiller/2023/10/03/diesels-latest-watch-collection-comes-with-nft-avatars/?sh=5a6dced15bd3) & [shop.diesel](https://shop.diesel.com/en/) Diesel is advancing its endeavors in the realm of Web3 technology through the ongoing development of its project, Metamorph. As a part of the brand's newest initiative, it is launching a new digital world to accompany its 'Vert' watch debut. Each watch purchase is accompanied by a Non-Fungible Token (NFT). This NFT, aptly named the "A:VERT:AR," embarks on an intriguing metamorphosis journey, progressing through three stages and ultimately creating a personalized avatar with the ability to be minted. Diesel has recruited the Web3 creative agency Artificial Rome to curate the aesthetics and mechanics of this "game-like" digital experience. The physical watch arrives in five distinct colorways, with two being marketed as limited editions. The immersive experience will commence on November 2 and continue to run until the morning of November 17. Image Credit: Diesel ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 20% | Activity: 34% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Rise of Nft-integrated Products:** The inclusion of NFTs in product purchases offers a unique and immersive digital experience for consumers. - **Exploring Web3 Technology:** Brands are embracing Web3 technology to create interactive and game-like experiences for their customers. - **Collaboration with Web3 Creative Agencies:** Collaborating with Web3 creative agencies allows brands to enhance the aesthetics and mechanics of their digital experiences. ### Sectors Adopting This - **Fashion:** The fashion industry is integrating NFTs to offer innovative and personalized digital experiences for customers. - **Luxury Watches:** Luxury watch brands are leveraging NFTs to add value and exclusivity to their timepieces. - **Digital Art:** The digital art industry is exploring NFT integration to create interactive and transformative experiences for art collectors. ## Related on Trend Hunter - [Futuristic Watch NFTs](https://www.trendhunter.com/trends/virtual-gshock-nfts.md) - [Metaverse-Powered Watch Campaigns](https://www.trendhunter.com/trends/gshock-watch-line.md) - [90s Rave-Inspired Timepieces](https://www.trendhunter.com/trends/dsruptor-watch.md) - [Rugged Modern Holiday Accessories](https://www.trendhunter.com/trends/diesel-3.md) - [Blockchain-Connected NFC Watches](https://www.trendhunter.com/trends/the-cographix.md) - [Digital NFT Fragrance Collaborations](https://www.trendhunter.com/trends/web3.md) - [Digital NFT Necklaces](https://www.trendhunter.com/trends/avalanche.md) - [Web3-Integrated Luxury Timepieces](https://www.trendhunter.com/trends/franck-muller-solana-watch.md) - [Smart Wearable Accessories](https://www.trendhunter.com/trends/diesel-x-ultrahuman.md)