# Apocalypse-Worthy Battery Ads This DieHard Battery is Your Best Bet in Case of a Zombie Attack By Laura McQuarrie | Published 2013-10-22 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/diehard-battery References: [designtaxi](http://designtaxi.com/news/361519/A-Slice-Of-Fantasy-Advertising-That-Tells-You-How-To-Run-Away-From-Zombies/) & [adweek](http://www.adweek.com/news/advertising-branding/ad-day-diehard-batteries-prove-theres-life-zombie-ads-yet-153112) This DieHard Battery advertisement pits its car battery against one of the most popular and unruly monsters of the moment: zombies. The creative ad by 'Y&R Midwest' shows a couple frantically trying to escape a hoard of zombies. When they reach a very tall fence, the agile man is able to easily climb over it and get into a car, leaving the woman in the hands of the undead mob. Fortunately for her, the chain link fence falls over and she is able to run to another vehicle. This vehicle is equipped with a DieHard Battery and she is able to make a safe getaway. As DieHard notes, this [clever commercial](https://www.trendhunter.com/trends/he-got-money) promotes "a reliable battery that can stand the test of time. And the dead." ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 9% | Activity: 36% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Apocalyptic Advertising:** Opportunity for companies to create creative and humorous ads that cater to customers' fears and interests. - **Survivalist Marketing:** Promoting practicality and utility of products in extreme or unlikely situations. - **Monster-centric Campaigns:** Focusing on popular mythical creatures to grab attention and use nostalgia to increase sales. ### Where This Applies - **Automotive:** Opportunity to market car batteries as dependable and necessary during worst-case scenarios. - **Entertainment:** Opportunity for TV shows, movies, and video games to collaborate with related products in cross-promotions. - **Sporting Goods:** Marketing items that cater to survivalists and camping enthusiasts who prioritize having reliable gear. ## Related on Trend Hunter - [Emergency Preparedness Campaigns](https://www.trendhunter.com/trends/emergency-preparedness.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Charged Phone Ads](https://www.trendhunter.com/trends/apples-miss-you.md) - [Comedic Villain EV Commercials](https://www.trendhunter.com/trends/gm-dr-evil.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md)