# Layered Lumberjack Portrayals The FT How To Spend It Editorial by Diego Merino is Rugged By Jana Pijak | Published 2013-12-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/diego-merino References: [malemodelscene.net](http://www.malemodelscene.net/editorial/steffen-norgaard-how-to-spend-it/) & [malemodelscene.net](http://www.malemodelscene.net) This FT How To Spend It fashion feature by photographer Diego Merino brings its nomadic visual inspiration to life with [layered menswear pieces](https://www.trendhunter.com/trends/andwander-fw25) and its nature-enriched backdrop. Bearded up-and-comer Steffen Norgaard stars in this [rugged portrait series](https://www.trendhunter.com/trends/menswear-brand-kestin) that features warm and cozy menswear pieces. Steffen poses in a winter-ready wardrobe of [chunky knits](https://www.trendhunter.com/trends/herdsman-sweater-collection), heavy cottons and rich furs that are both nomadic and masculine. Showcased in a palette of earthy and neutral hues, these menswear picks by stylist Damian Foxe reference a Nordic visual aesthetic. In addition to his Viking and lumberjack likings, Steffan Norgaard embodies a sense of power and an eclectic style sense that is synonymous with his outdoorsy character in this editorial by Diego Merino. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 95% | Activity: 74% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Nomadic Menswear:** Opportunity for creating versatile and functional clothing that can be worn in various environments - **Layered Fashion:** Opportunity for designing multi-functional clothing that can be versatile and adaptable for different seasons and climates - **Earthy Color Palette:** Opportunity for designing fashion pieces using natural and eco-friendly dyes ### Industries Being Reshaped - **Apparel Manufacturing:** Opportunity for creating multi-functional and eco-friendly clothing for outdoor enthusiasts - **Sustainable Fashion:** Opportunity for designing fashion pieces using eco-friendly and low-impact manufacturing techniques - **Adventure Travel:** Opportunity for creating travel gear and clothing that is functional and versatile for various outdoor activities ## Related on Trend Hunter - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Rugged Winter-Ready Apparel](https://www.trendhunter.com/trends/winter-collection-2.md) - [Heritage-Inspired Bold Workwear](https://www.trendhunter.com/trends/beams-plus-fw25.md) - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Understated Men's Knitwear](https://www.trendhunter.com/trends/herdsman-sweater-collection.md)