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# Sultry Summer Photography
Diego Diaz Marin Captures the Heat and Allure of the Warmest Season

By Meghan Young | Published 2011-04-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/diego-diaz-marin
References: [whitezine](http://www.whitezine.com/en/photography/diego-diaz-marin.html) & [diegodiazfashionphotographer](http://www.diegodiazfashionphotographer.com/)

Diego Diaz Marin definitely knows how to take simmering hot shoots. You may recall one of his most sultry photo series featuring model [Caterina Maiorana](http://www.trendhunter.com/trends/caterina-maiorana) as she wandered around the desert looking fabulously fashionable.

What I find fascinating about Diego Diaz Marin's photographic works is his signature style. His portfolio pretty much sizzles because of that smokin' singular trait. With a focus on [lighting and post production](https://www.trendhunter.com/trends/profiles-in-color), Diego Diaz Marin makes it appear as though [blazing summer days](https://www.trendhunter.com/trends/golden-hour-getaway-collection) can last year-round, with no cloud, raindrop or breeze interrupting their heat. Simply stunning.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 88% | Activity: 74% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Signature Style Photography:** Opportunity for photographers to develop a unique and recognizable style that sets them apart in the industry.
- **Year-round Summer Aesthetic:** Opportunity to create products or experiences that evoke the feeling of summer and warmth regardless of the actual season.
- **Emphasis on Lighting and Post Production:** Opportunity for software developers or photographers to create innovative tools or techniques that enhance lighting and post-production effects in photography.

### Industries Being Reshaped

- **Photography:** Disruptive innovation opportunities lie in developing new methods or technologies that enhance photography lighting and post production techniques.
- **Fashion:** Opportunity to create fashion lines or accessories that embody a year-round summer aesthetic.
- **Tourism and Travel:** Disruptive innovation opportunities exist in developing unique travel experiences that capture and showcase the allure of summer and warmth.

## Related on Trend Hunter

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