<!-- canonical: https://www.trendhunter.com/trends/die-presse-magazine -->
<!-- robots: noindex -->

# Levitating Floatography
Die Presse Magazine Features an Isolated Patrick Kafka

By Kamal Musharbash | Published 2010-10-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/die-presse-magazine
References: [homotography.blogspot](http://homotography.blogspot.com/2010/10/patrick-kafka-by-mark-glassner-viennese.html) & [byluisvenegas](http://byluisvenegas.com/zines/candy/)

Photographer Mark Glassner captured model Patrick Kafka in an editorial for Die Presse magazine dubbed 'Weiner Komposition.' Kafka is a model for the Dutch modeling agency Weiner.

This editorial for Die Presse magazine was styled by Barbara Zach and groomed by Thomas Orsolis; it features Kafka in mid-action levitating pictures. Surrounded by urban architecture and barely lit hallways, this photo shoot is a fantastic take on hot fall trends and [creative photography](https://www.trendhunter.com/trends/glass-portraits).

**Implications** - Consumers enjoy products with fantastical elements because it offers them the experience of escape. Corporations looking to produce attractive advertising campaigns may consider utilizing [surrealistic graphics and imagery](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela).

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 33% | Activity: 43% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Fantastical Elements:** Opportunity for companies to incorporate surrealistic graphics and imagery into advertising campaigns to appeal to consumers.
- **Hot Fall Trends:** Opportunity for fashion and retail industries to incorporate unique and creative photography in their marketing strategies.
- **Creative Photography:** Opportunity for photography industry to explore innovative techniques and concepts to capture attention and create compelling visuals.

### Sectors Adopting This

- **Advertising:** Opportunity for advertising industry to utilize surrealistic graphics and imagery to create captivating campaigns.
- **Fashion:** Opportunity for fashion industry to incorporate unique and creative photography in their marketing strategies to stand out.
- **Photography:** Opportunity for photography industry to experiment with innovative techniques and concepts to capture attention and create visually stunning images.

## Related on Trend Hunter

- [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md)
- [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md)
- [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)
- [Ethereal Light Designs](https://www.trendhunter.com/trends/peter-kovacsy.md)
- [Curved Translucent Experimental Apartments](https://www.trendhunter.com/trends/sculptors-apartment.md)
- [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md)
- [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md)
- [Floating Futuristic Writing Utensils](https://www.trendhunter.com/trends/levitating-pen.md)
- [Curvaceous Floating Illusion Furniture](https://www.trendhunter.com/trends/wave-collection-2.md)
