# Haunting Playhouse Installations Die Hexe is an Immersive Art Installation in an Old NYC Townhouse By Rebecca Byers | Published 2015-03-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/die-hexe References: [news.artnet](http://news.artnet.com/art-world/alex-da-cortes-uncanny-installation-at-luxembourg-and-dayan-channels-blue-velvet-and-pee-wees-playhouse-273183?utm_source=feedly&utm_reader=feedly&utm_medium=rss&utm_campaign=alex-da-cortes-uncanny-installation-at-luxembourg-and-dayan-channels-blue-velvet-and-pee-wees-playhouse) & [wmagazine](http://www.wmagazine.com/culture/art-and-design/2015/02/alex-da-corte-haunted-house/photos/) Philadelphia-based artist Alex Da Corte is currently presenting a [surreal motel-themed art installation](https://www.trendhunter.com/trends/immersive-art-installation) titled 'Die Hexe' inside New York City's Luxembourg & Dayan. Located in the Upper East Side, Die Hexe has taken over the three-storey townhouse and transformed it into a mesmerizing and seedy world that resembles a nightmare fusing The Shining and A Clockwork Orange. Die Hexe is Alex Da Corte's largest installation to date and comes ahead of his [solo exhibition](https://www.trendhunter.com/trends/mise-en-abymes) at the Massachusetts MOCA to open this summer. The surreal space is reminiscent of a David Lynch film and is an example of how creative young artists are disrupting the stereotypical, passive art viewing experience by creating enthralling, [fully immersive art experiences](https://www.trendhunter.com/trends/chroma-installation). ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 65% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Immersive Art Experiences:** Immersive art installations like 'Die Hexe' are disrupting the stereotypical, passive art viewing experience by creating enthralling and fully immersive environments. - **Surreal Architecture:** The transformation of the three-storey townhouse into a mesmerizing and seedy world showcases the disruptive potential of surreal architecture in creating unique and captivating spaces. - **Motel-themed Installations:** Creating motel-themed art installations, like 'Die Hexe', introduces disruptive innovation opportunities by infusing nostalgic elements with contemporary artistic expression. ### Who This Affects Most - **Art and Museum Industry:** The art and museum industry can embrace immersive art experiences to attract and engage a wider audience, enhancing the overall visitor experience. - **Architecture and Design Industry:** The architecture and design industry can explore the potential of surreal spaces to create unique environments that push boundaries and challenge traditional norms. - **Hospitality and Entertainment Industry:** The hospitality and entertainment industry can leverage motel-themed installations to create unique and memorable experiences for guests, offering a distinct competitive advantage. ## Related on Trend Hunter - [Wonderous Art Installations](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble.md) - [Forgotten Theme-Park Art Exhibitions](https://www.trendhunter.com/trends/forgotten-fantasy.md) - [Abstract Fantasy Home Exhibitions](https://www.trendhunter.com/trends/abstract-fantasy-home.md) - [Warped Georgian Townhouse Installations](https://www.trendhunter.com/trends/a-week-at-the-knees.md) - [Immersive House Installations](https://www.trendhunter.com/trends/faraday-cage.md) - [Haunting Film-Based Experiences](https://www.trendhunter.com/trends/deetz-residence.md) - [Site Specific Mixed-Media Installations](https://www.trendhunter.com/trends/dreamsphere.md) - [Horror-Themed Overnight Experiences](https://www.trendhunter.com/trends/warner-bros-icons-of-horror.md) - [Immersive Light Art Installations](https://www.trendhunter.com/trends/psychoacoustic-light-ensemble.md)