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# Gratuitous Grittography
Dido Fontana is Italy's Terry Richardson

By Meghan Young | Published 2010-03-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/dido-fontana
References: [lifelounge](http://www.lifelounge.com/Dido-Fontana,-Winona-Ryder-and-love-muscles.aspx) & [didofontana](http://didofontana.com/)

I must admit that the comparison between Dido Fontana and Terry Richardson is based entirely on Gabe Knowles’ insightful observation. I just had to use it because it’s completely true. When I first glanced at her work, I quickly mistook it for the infamous [celebrity photographer](https://www.trendhunter.com/trends/artiste-series)’s own.

Granted, there are some major differences, but the core it there: [gritty, candid](https://www.trendhunter.com/trends/grainify), with a fun desire to constantly push the limits without being [outright pornographic](https://www.trendhunter.com/trends/toy-stories) or simply tasteless. Take a look at a selection of Dido Fontana’s work to see what I mean.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 55% | Activity: 8% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **Grittography as Art:** The trend of using gritty, candid photography techniques to create artistic and boundary-pushing images.
- **Blurred Lines in Photography:** The trend of blurring the distinction between commercial and fine art photography, creating provocative and captivating imagery.
- **Pushing the Boundaries of Taste:** The trend of pushing creative limits in photography without crossing into pornography or tasteless content.

### Where This Applies

- **Fashion Photography:** Opportunity for fashion photographers to experiment with gritty, candid techniques and create unique and impactful visual narratives.
- **Advertising and Marketing:** Opportunity for advertisers and marketers to incorporate edgier and more provocative photography into their campaigns, capturing attention and standing out from the competition.
- **Fine Art Photography:** Opportunity for fine art photographers to challenge traditional aesthetics and utilize unconventional techniques to create thought-provoking and boundary-pushing artwork.

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