# Bagged Bottle Branding Didino Olive Oil Packaging References the Harvest of the Pitted Fruit By Amelia Roblin | Published 2012-09-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/didino-olive-oil-packaging References: [thedieline](http://www.thedieline.com/blog/2012/9/7/didino.html) & [manasteriotti](http://www.manasteriotti.com/) The benefit of having a [boutique business](https://www.trendhunter.com/trends/fruit-bliss) is that it allows the owner the opportunity to present her products with lovely details. Didino Olive Oil packaging goes beyond the mass-manufactured bottle and begins to tell the story of the man behind the goods. Manasteriotti Maric was approached to develop the [elegant brand communication strategy](https://www.trendhunter.com/trends/sophisticated-whisky-packaging). Working with a woman still invested in her grandfather's business, the creatives conceived a contemporary yet nostalgic visual identity for the product. The name of the brand can be translated to "Grandpa's" and the extended N in the crisp typeface signifies his cane. There are clarity and fluidity to the characters that references the liquid contents in a modern way. To complete the image, the jute-like fabric sack of Didino Olive Oil packaging alludes to the traditional harvesting bags used in the groves by granddad. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 36% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Boutique Branding:** Opportunity for boutique businesses to create unique and personalized brand communication strategies. - **Contemporary Nostalgia:** Trend of blending modern visual identities with nostalgic elements to create a sense of authenticity. - **Storytelling Packaging:** Increasing use of packaging to tell the story behind the product and connect with consumers on a deeper level. ### Industries Being Reshaped - **Food and Beverage:** Opportunity for food and beverage companies to differentiate their products through unique packaging and brand communication strategies. - **Design and Marketing:** Growing demand for creative professionals in the design and marketing industry to develop visually appealing and authentic brand identities. - **Retail and E-commerce:** Opportunity for retail and e-commerce businesses to enhance the customer experience through storytelling packaging that creates an emotional connection. ## Related on Trend Hunter - [Ceramic Olive Oil Jars](https://www.trendhunter.com/trends/cugu.md) - [Hand-Painted EVOO Bottles](https://www.trendhunter.com/trends/handpainted-evoo-bottle.md) - [Customizable Olive Oil Bottles](https://www.trendhunter.com/trends/paint-pour-gift-set.md) - [Olive Oil Packaging Expansions](https://www.trendhunter.com/trends/drizzle-and-sizzle.md) - [Passionate Italian Liqueur Packaging](https://www.trendhunter.com/trends/disaronno-limited-edition-bottles.md) - [One-Handed Olive Oil Bottles](https://www.trendhunter.com/trends/dress-drizz.md) - [Collectible Olive Oil Packaging](https://www.trendhunter.com/trends/limited-edition-olive-oil-packaging.md) - [Direct-to-Consumer Olive Oils](https://www.trendhunter.com/trends/branche.md) - [Squeezable Olive Oil Packaging](https://www.trendhunter.com/trends/chefs-bottle.md)