# Sport Retailer-Supported TV Series DICK's Sporting Goods Supports 'Play It Forward: Game On' By Kalin Ned | Published 2025-11-28 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/dicks-sporting-good References: [accessnewswire](https://www.accessnewswire.com/newsroom/en/consumer-and-retail-products/dicks-sporting-goods-cookie-jar-and-a-dream-studios-announces-newest-p-1104217) DICK'S Sporting Goods is expanding the content portfolio of its in-house production division, Cookie Jar & A Dream Studios, with a new television series. The program is titled 'Play It Forward: Game On' and it is an unscripted series scheduled to air on the popular national children's network Nickelodeon. The show's format involves a team of hosts, including a sports analyst and social media personalities, collaborating with community members to execute surprise renovations and provide new equipment for [youth sports teams facing resource constraints](https://www.trendhunter.com/trends/gear-for-good). The narrative of 'Play It Forward: Game On' is directly aligned with [DICK'S Sporting Goods'](https://www.trendhunter.com/trends/youth-sports-organizations) existing philanthropic initiative — known as the Sports Matter program — which focuses on [supporting underfunded youth athletics](https://www.trendhunter.com/trends/adidas-canada-partners). Image Credit: DICK'S Sporting Goods ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 15% | Activity: 24% | Freshness: 57% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Brand-produced Entertainment:** Companies are increasingly investing in creating their own content to drive brand engagement and extend their market influence. - **Collaborative Community Initiatives:** Brands are leveraging collaborations with social media influencers and community figures to amplify their social responsibility efforts. - **Youth Sports Revitalization:** Businesses are focusing on rejuvenating underfunded youth sports programs by offering resources and infrastructural upgrades. ### Where This Applies - **Sports Retail:** Sporting goods companies are branching into multimedia content production to enhance customer connection and brand visibility. - **Television Media:** Traditional children's networks are partnering with retail brands to diversify their programming and attract new audiences. - **Philanthropy:** The philanthropy sector is seeing a shift towards more engaging and visible projects that involve direct community interaction and support. ## Related on Trend Hunter - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Retailer-Focused Athletic Collaborations](https://www.trendhunter.com/trends/dicks-sporting-goods1.md) - [Multi-Year Youth Sports Programs](https://www.trendhunter.com/trends/youth-sports-organizations.md) - [Charitable Influencer-Targeting Campaigns](https://www.trendhunter.com/trends/thrift-it-back.md) - [Ball Game-Promoting Urban Initiatives](https://www.trendhunter.com/trends/more-ball-games.md) - [Reimagined Football Apparel](https://www.trendhunter.com/trends/nfl-readytowear.md) - [College Gameday Campaigns](https://www.trendhunter.com/trends/urban-outfitters-good-game.md) - [Sports Content Creation Initiatives](https://www.trendhunter.com/trends/sports-content-creation.md)