# Witch Hazel to Cast Skin Spell on New Generation By Bianca | Published 2007-08-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dickinsons-witch-hazel References: [brandweek](http://www.brandweek.com/bw/magazine/current/article_display.jsp?vnu_content_id=1003627735) People spend hundreds of dollars each year on beauty products they hope will improve the look of their skin. Using Witch Hazel for skin is an ancient remedy that has been passed on from generations through word of mouth, and will now, for the first time, be featured in [targeted ad campaigns](https://www.trendhunter.com/trends/you-are-amazing). A common part of [daily face cleansing rituals](https://www.trendhunter.com/trends/authentic-skincare-campaign) is using a toner, but it can also be costly and damaging to the skin. A lot of toners use harsh chemicals that literally strip off the top layer of skin, but Witch Hazel is a [wallet-friendly (under $5), skin-friendly, natural solution](https://www.trendhunter.com/trends/wildfleur) to beautiful skin. "A print campaign themed "Stop Stripping," via Milk Sono, South Norwalk, Conn., will run in Fitness, Marie Claire, Seventeen and Glamour; and banner ads will appear on Web sites including InStyle, Shape and MySpace. A dedicated Web site, www.Stopstripping.com, is designed to engage interaction, educate and promote the product line and a new contest. The campaign will coincide with the new packaging rollout in September. Spend was put at $3 million." ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 58% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Natural Beauty Products:** The use of natural remedies, like Witch Hazel, will continue to trend in beauty products as consumers prioritize eco-friendliness. - **Herbal-based Skin Care:** The rise of herbal-based skin care products will disrupt the traditional beauty industry and create new opportunities for brands. - **Affordable Skin Care Solution:** The trend towards cost effective and natural skin care products will encourage more businesses to invest in developing similar products. ### Where This Applies - **Personal Care:** The personal care industry will continue to grow as consumers prioritize natural and affordable skin care products. - **Eco-friendly:** The eco-friendly industry will benefit from the trend of using natural ingredients in personal care products like Witch Hazel. - **Marketing:** Marketing agencies will find opportunities to promote and advertise natural skin care and beauty products like Witch Hazel to a wider audience. ## Related on Trend Hunter - [Natural Remedy Experiences](https://www.trendhunter.com/trends/thayers-popup.md) - [Mom-to-Be Personal Care Products](https://www.trendhunter.com/trends/the-honey-pot-products.md) - [Unholy Skincare Campaigns](https://www.trendhunter.com/trends/divine-skintervention.md) - [Effortless Skincare Campaigns](https://www.trendhunter.com/trends/deglaze-my-makeup-with-me.md) - [Rose Petal-Infused Facial Toners](https://www.trendhunter.com/trends/rose-petal-facial-toner.md) - [Targeted Skincare Pads](https://www.trendhunter.com/trends/thayers-toner-pads.md) - [Debunking Skincare Campaigns](https://www.trendhunter.com/trends/periodic-fable.md) - [Skin-Smoothing Toners](https://www.trendhunter.com/trends/thayers-2-aha-toner.md) - [Satirical Skincare Campaigns](https://www.trendhunter.com/trends/skin-obsessed.md)