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# Classified News Rubbers
DickiLeak Condoms Now Out in the Open for the Public's Pleasure

By Summer Luu | Published 2010-12-20 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/dickileak-condoms
References: [gawker](http://gawker.com/5714715/dickileaks-condom-has-a-terrible-slogan) & [secure.condomania](http://secure.condomania.com/productinfo.asp?number=C-DLC)

Since the Wikileaks website has gone viral, many companies have playfully tied in this popular phenomenon into their [marketing campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it). Jumping on the bandwagon is Condomania, releasing its new branded rubbers in the DickiLeak Condoms you see above.

The prophylactic features the face of [Wikileaks founder Julian Assange](https://www.trendhunter.com/trends/the-durex-blocker) with the tagline, "We Leak More Than The Truth." Both hilarious and creepy, the DickiLeak Condoms can give you a good laugh while you get frisky in bed.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 75% | Activity: 94% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### What's Driving This Trend

- **Branded Rubbers:** Opportunity for companies to incorporate popular phenomena into their marketing campaigns, like Condomania did with DickiLeak Condoms.
- **Playful Marketing:** Trend of companies using humor and creativity in their marketing campaigns, as seen with the release of DickiLeak Condoms.
- **Controversial Branding:** Growing trend of brands using controversial figures and topics in their branding, evident in the face of Julian Assange on DickiLeak Condoms.

### Who This Affects Most

- **Sexual Wellness:** Innovation opportunity for companies in the sexual wellness industry to create unique and playful products, such as branded condoms like DickiLeak.
- **Marketing and Advertising:** Opportunity for marketing and advertising professionals to explore creative and humorous approaches like Condomania did with DickiLeak Condoms.
- **Consumer Products:** Growing trend of controversial branding in consumer products, creating opportunities for companies to stand out with bold and unconventional choices.

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