# Full-Frontal Beach Gear The 'Dick Towel' is a Hilarious Novelty Piece By Courtney Scharf | Published 2012-06-19 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/dick-towel References: [gizmodiva](http://www.gizmodiva.com/fashion/let-it-all-hang-out-with-the-awesome-dick-towel.php) & [amazon](http://www.amazon.com/Sub-Urban-Riot-Dick-Towel/?tag=trenhunt0f-20) The 'Dick Towel' is essentially exactly what it sounds like. Similar to suit t-shirts, this is some serious [novelty gear](https://www.trendhunter.com/trends/sterling-silver-penis-pen) with an explicitly naughty edge. Inspired by hit TV show 'It's Always Sunny in Philadelphia,' this bold [bathroom accessory](https://www.trendhunter.com/trends/the-hair-towel) is both hilarious and purposely shocking. Featuring a full-frontal (albeit cartoonish) depiction of private parts, this towel is not for the shy and will definitely attract a particular type of customer. The product will undoubtedly benefit off the connection to the hit TV show, and is destined to be a huge seller. Colorfully designed and with a [women's version as well](https://www.trendhunter.com/trends/debute-x-stripe-stare), the towel is extremely playful and perhaps less beach-friendly than most of its kind. Sure to generate more than a few laughs, this comic creation is both daring and brilliant. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 51% | Activity: 86% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Novelty Towels:** The 'Dick Towel' is just one example of a market for novelty towels with bold and daring designs. - **Naughty Beach Gear:** The popularity of the 'Dick Towel' suggests a growing market for beach gear with explicit and provocative designs. - **TV Show Merchandise:** The success of the 'Dick Towel' demonstrates the potential for merchandise inspired by popular TV shows. ### Where This Applies - **Apparel and Accessories:** The market for novelty towels presents opportunities for apparel and accessories companies to create bold and humorous designs. - **Beach and Resort:** The demand for naughty beach gear opens up new avenues for innovation and disruption in the beach and resort industry. - **Entertainment and Media:** The sale of TV show merchandise, such as the 'Dick Towel', offers opportunities for the entertainment and media industry to monetize on popular TV shows. ## Related on Trend Hunter - [Artful Graphic Beach Towels](https://www.trendhunter.com/trends/artist-terry-beach-towel.md) - [Hilarious Backside Grooming Tools](https://www.trendhunter.com/trends/dude-wipes-2.md) - [Size-Inclusive Towels](https://www.trendhunter.com/trends/size-inclusive-towel.md) - [Towel-Resembling Luxe Skirts](https://www.trendhunter.com/trends/towel-skirt.md) - [Tortilla Throw Blankets](https://www.trendhunter.com/trends/tortilla-throw-blanket.md) - [Stylistic Lightweight Beach Shades](https://www.trendhunter.com/trends/the-swim-shady.md) - [Comical Hygienic Products](https://www.trendhunter.com/trends/soap-for-a-midlife-crisis.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md)