<!-- canonical: https://www.trendhunter.com/trends/dice-dress-katy-perry -->
<!-- robots: noindex -->

# Dice Dresses
Katy Perry's One-Shouldered Sequined Number is Las Vegas-Approved

By Marissa Brassfield | Published 2009-07-31 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/dice-dress-katy-perry
References: [fashionindie](http://fashionindie.com/katy-perry-in-a-dice-dress/) & [chicstories](http://chicstories.com/celebrities-style/katy-perry-in-a-dice-dress/)

Katy Perry rocked this fire-engine red one-shoulder sequined dice dress for a recent appearance on the 'Today Show,' singing her singles "Waking Up in Vegas" and "Hot N Cold" for a live audience at 5 AM.

Katy Perry is known for her eccentric stage fashion; this dice dress from the 'Today Show' is the latest expression of the pop singer's eye-catching style. Check out some other unique Katy Perry stage moments below.

**Implications** - Celebrities are relying on eccentric style choices to garner consumer attention. Corporate figureheads may similarly consider utilizing idiosyncratic fashion to distinguish themselves from their peers as well as to convey corporate culture.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 55% | Activity: 60% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Eccentric Style Choices:** Business professionals can explore unique and eye-catching fashion choices to differentiate their brand and convey their corporate culture.
- **Celebrity Fashion Influence:** There is an opportunity for industries to tap into the influence of celebrities in shaping consumer trends and preferences.
- **Consumer Attention Strategies:** By utilizing idiosyncratic fashion and unique style choices, businesses can attract consumer attention and stand out from their competitors.

### Who This Affects Most

- **Fashion and Apparel:** The fashion industry can leverage eccentric style choices and celebrity fashion influence to drive sales and create new trends.
- **Entertainment and Media:** The entertainment and media industries can capitalize on the power of eccentric fashion to engage audiences and generate buzz for their content.
- **Corporate Branding and PR:** Businesses can explore unique fashion choices as part of their branding and PR strategies to create a distinct identity and capture consumer attention.

## Related on Trend Hunter

- [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md)
- [Cartoon-Honoring High Heels](https://www.trendhunter.com/trends/hello-kitty-heel.md)
- [LED-Infused Festival Fashion](https://www.trendhunter.com/trends/tinsel-arcade.md)
- [Peace-Resembling Dress Designs](https://www.trendhunter.com/trends/peace-dress.md)
- [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md)
- [Unique Long-Lasting Costumes](https://www.trendhunter.com/trends/rave-and-festival-fashion.md)
- [Artistic Dress NFTs](https://www.trendhunter.com/trends/unwearable-dresses.md)
- [Statement-Making Oatmeal Outfits](https://www.trendhunter.com/trends/porridge-dress.md)
- [Fur-Adorned Celebrity Figurines](https://www.trendhunter.com/trends/doja-cat-1.md)