# Billboards Made With 7563 Dice Treasury Casino Ad By Ayman | Published 2008-08-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dice-billboard-treasury-casino References: [coloribus](http://www.coloribus.com/paedia/prints/2008/08/08/203483/show/) Here at Trend Hunter we've seen billboards made from just about everything: [grass](http://www.trendhunter.com/trends/hsbc-wimbledon-grass), [lettuce](http://www.trendhunter.com/trends/mcdonalds-fresh-salad), [bottles](http://www.trendhunter.com/trends/carlsberg-new-bottle), [chocolate](http://www.trendhunter.com/trends/giant-chocolate-billboard-another-installation-billboard), [pennies](http://www.trendhunter.com/trends/penny-pinchers-worlds-first-penny-billboard-disappears-in-minutes)... Now we can add dice to our library of creative billboard components. The creation of this innovative adshell must have been a painstakingly long process. 7,563 pieces of dice were used to create this happy, winning face in the Treasury Casino's [bus shelter sign](https://www.trendhunter.com/trends/mini-media). The ad's tagline is, "Let the good times roll." The cool ad was created by Junior ad agency, Brisbane, Australia with creative director Steve Minon, art director Sharon Edmonston, and copywriter Misha McDonald. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 61% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### What Makes This Trend Stand Out - **Creative Billboard Components:** Opportunity to explore unconventional materials and objects to create unique and eye-catching advertisements. - **Innovative Adshells:** Potential to transform traditional bus shelter signs into dynamic and interactive advertising spaces. - **Unconventional Taglines:** Chance to craft catchy and memorable taglines that resonate with the target audience. ### Sectors Adopting This - **Advertising:** Utilize creative billboard components and innovative adshells to revolutionize the advertising industry. - **Design:** Offer design services that specialize in creating unconventional and visually striking adshells and billboards. - **Marketing:** Develop marketing strategies that leverage unconventional taglines to capture and engage the attention of consumers. ## Related on Trend Hunter - [Game Show-Style Billboards](https://www.trendhunter.com/trends/outdoor-advertisement.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Cheesestring Trading Ads](https://www.trendhunter.com/trends/cheesestring-trading-ad.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md)