# Retail Project Levels Playing Field for Young Designers DIBO By Andres Colmenares | Published 2007-01-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/dibo-retail-project-from-young-designers References: [flickr](http://www.flickr.com/photos/andrescolmenares/280823506/) & [dibo.ws](http://www.dibo.ws) DIBO is a [retail project](https://www.trendhunter.com/trends/espacio-gdl-store) in Bogota, Colombia created to help young fashion and industrial designers show and sell their work. Paying a low-monthly fee the selected designers can use their given space in the store to place their clothes, shoes or accesories under their own brand. After their re-opening on last december forced by an unexpected fire, local young brands as Cyclus (eco-friendly bags made of tires) and La Retro ( 80's inspired fashion label - www.laretro.com) have been using DIBO spaces as an strategic showcase, as the store is located in one of Bogota's more important streets for fashion retail ( Calle 122 ) where global brands as [DIESEL](https://www.trendhunter.com/trends/humansized-egg-installation) , LEVIS, [NIKE](https://www.trendhunter.com/trends/nike-style) and MARITHE FRANCOIS GIRBAUD have big stores. They expected in a near future to expand this interesting project in different cities and abroad. Check out the [**Video**](http://www.canalrcn.com/ventana.php?op=videos&idI=1&idRV=5796&idC=25802&Tip=c&idP=293). ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 62% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Supporting Young Designers:** DIBO is a retail project created to help young fashion and industrial designers show and sell their work, providing an opportunity to support and nurture young talent in fashion and design. - **Strategic Showcasing Spaces:** The provision of retail spaces to designers in strategic locations such as Calle 122 in Bogota could be a concept to disrupt the fashion retail industry through partnerships and collaborations between local designers and established brands. - **Low Monthly Fees:** The arrangement of payment of low monthly fees for designers to showcase their work could disrupt traditional commission-based business models and provide another avenue for young designers to sell their works. ### Sectors Adopting This - **Fashion Retail:** This trend impacts the fashion retail industry and offers opportunities for established brands to partner and collaborate with young designers to expand or enhance their product offerings. - **Design:** This retail project offers disruptive innovation opportunities in the design industry by providing a platform for young industrial designers to showcase their work to a wider audience. - **Fashion:** The trend of supporting young designers through the provision of strategic showcasing spaces in retail stores could disrupt traditional fashion industry models and offer new opportunities to emerging designers. ## Related on Trend Hunter - [Market-Inspired Pop-Ups](https://www.trendhunter.com/trends/la-plaza-johanna-ortiz.md) - [Retail Design Landmarks](https://www.trendhunter.com/trends/d142.md) - [Ultra-Modern Fashion Boutiques](https://www.trendhunter.com/trends/ibiza-boutique.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Innovative Textile Exhibitions](https://www.trendhunter.com/trends/textile-production.md) - [Sleek Bicycle Store Designs](https://www.trendhunter.com/trends/bicycle-store.md) - [Mini Interactive Bags](https://www.trendhunter.com/trends/mini-fiodor.md) - [Gallery-Like Retail Floors](https://www.trendhunter.com/trends/globus-basel.md) - [Grocer-Inspired Installations](https://www.trendhunter.com/trends/mini-market-popup.md)