# Spicy Free-From Pizzas Daiya's Diavola Pizza Delivers Bold, Fiery Flavor Without Dairy or Gluten By Laura McQuarrie | Published 2024-12-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/diavola-pizza References: [finance.yahoo](https://finance.yahoo.com/news/daiya-spices-pizza-night-launch-150000396.html) & [daiyafoods](http://www.daiyafoods.com/)  [Daiya's](https://www.trendhunter.com/trends/new-vegan-pizza-recipe) new Diavola pizza is available exclusively in Canada and it's a first-to-market spicy dairy-free, gluten-free pizza made for consumers who crave bold flavors and a fiery kick. Named after the traditional Diavola pizza–which means "of the devil" in Italian—this new frozen pizza from Daiya gets its spiciness from [red jalapeños and chili flakes](https://www.trendhunter.com/trends/fire-spice-menu). This hot topping is paired with plant-based salami-flavored slices, red onions, and Daiya's [dairy-free Mozzarella](https://www.trendhunter.com/trends/daiya-dairyfree-cream-cheese) prepared with the proprietary Daiya Oat Cream blend, and served on a light, crispy gluten-free crust. The Diavola pizza responds to growing consumer demand for bold flavors, with Daiya noting that "84% of consumers enjoy spicy dishes, and one in three are eager to try new levels of heat." ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 30% | Activity: 38% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Spicy Plant-based Foods:** There's a rising interest in plant-based foods that deliver robust and spicy flavors, tapping into a market eager for heat without compromising dietary restrictions. - **Gluten-free Innovations:** New gluten-free products are continuously emerging to meet the specific needs of consumers seeking both health-conscious options and delicious convenience foods. - **Regional Flavor Adaptations:** Brands are recreating traditional regional dishes to offer familiar yet innovative flavors that cater to dietary trends such as dairy-free and gluten-free. ### Sectors Adopting This - **Frozen Foods Market:** The frozen foods market is evolving with bold, innovative offerings that cater to growing consumer demands for convenient, flavorful, and dietary-compliant options. - **Plant-based Foods Industry:** The plant-based foods industry is thriving with new products that mimic traditional meat and dairy items while adding unique flavor profiles like spice and heat. - **Health-conscious Convenience Foods:** Consumer desire for health-conscious convenience foods is driving a wave of new products that balance taste, dietary preferences, and nutritional value. ## Related on Trend Hunter - [Spice-Packed Alt Cheeses](https://www.trendhunter.com/trends/dairyfree-cheeses.md) - [Plant-Based Cheese Formulations](https://www.trendhunter.com/trends/new-vegan-pizza-recipe.md) - [Allergen-Friendly Flatbreads](https://www.trendhunter.com/trends/plant-based-flatbread.md) - [Italian-Style Plant-Powered Cheeses](https://www.trendhunter.com/trends/italian-4-cheeze-style-blend.md) - [Allergy-Friendly Flatbreads](https://www.trendhunter.com/trends/allergy-friendly-flatbreads.md) - [Increasingly Spicy Collaboration Pizzas](https://www.trendhunter.com/trends/banza-x-tabasco-hotter-by-the-bite-pizza.md) - [Dairy-Free Mexican Cuisine Cheeses](https://www.trendhunter.com/trends/mexican-4-cheeze-style-blend-shreds.md) - [Plant-Based Cheese Pizzas](https://www.trendhunter.com/trends/violife.md) - [Dairy-Free Instant Macaronis](https://www.trendhunter.com/trends/daiya-mac-cheese.md)