# Decorated Skull Booze CAH Day of the Dead Tequila Celebrates Dia de Los Muertos Year-Round By JDurhamII | Published 2011-01-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dias-de-los-muertos References: [luxist](http://www.luxist.com/2011/01/13/kah-day-of-the-dead-tequila/) & [melandrose](http://www.melandrose.com/istar.asp?a=6&id=91540&relatedparent=91541) KAH Day of the Dead tequila celebrates Dia de los Muertos, or the Day of the Dead, year-round. The [skull-shaped bottles](https://www.trendhunter.com/trends/laelia-tequila) are hand-painted and pay homage to the Mexican tradition, while the tequila they contain is organic and kosher. [Tequila packaging](https://www.trendhunter.com/trends/bottle-and-packaging-redesign) keeps getting better and better, and these KAH tequila bottles are no exception. See the gallery above for more images of the KAH Day of the Dead tequila bottles; they're a worthy addition to any bar. **Implications** - The [reposado](https://www.trendhunter.com/trends/reposado-limited-edition) has hints of vanilla, chocolate, tobacco and caramel in addition to being aged for nearly a year. This is certainly a very distinct and niche product that I would love to try -- and I am sure I am not the only one. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 33% | Activity: 32% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Day-of-the-dead-inspired Packaging:** Opportunity for businesses to create unique and visually stunning packaging inspired by cultural traditions like Dia de los Muertos. - **Organic and Kosher Alcohol:** Potential for businesses to tap into the growing demand for organic and kosher beverages by offering unique and flavorful options like organic tequila. - **Artisanal Alcohol Production:** Opportunity for craft distilleries to showcase their expertise and craftsmanship through hand-painted and artfully designed alcohol bottles. ### Who This Affects Most - **Alcohol Packaging:** Disruptive innovation opportunity for companies to revolutionize alcohol packaging with visually striking designs and cultural inspirations. - **Organic and Kosher Beverages:** Industry poised for growth as consumers seek healthier and ethically-produced alcoholic beverages, presenting a chance for new product development and market expansion. - **Craft Distilleries:** Emerging trend for small-scale, artisanal alcohol production that caters to consumers looking for unique and high-quality spirits. ## Related on Trend Hunter - [Luxurious Mexican Tequila Bottles](https://www.trendhunter.com/trends/tequila-don-julio-70.md) - [Culturally Celebratory Whiskeys](https://www.trendhunter.com/trends/distil-your-world-mexico.md) - [Hand-Painted Tequila Bottles](https://www.trendhunter.com/trends/maestro-dobel-atelier-trajineras-edition.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Collectible Tequila Launches](https://www.trendhunter.com/trends/paisaboys.md) - [Artisinal Tequila Bottles](https://www.trendhunter.com/trends/artisinal-tequila-bottles.md) - [Artistic Animalistic Tequilas](https://www.trendhunter.com/trends/dobel-atelier-animales-endmicos.md) - [Artist-Designed Tequila Bottles](https://www.trendhunter.com/trends/essential-artist-series.md) - [Mexican Holiday-Inspired Packaging](https://www.trendhunter.com/trends/chef-merito.md)