# Multiple Personality Editorials Diara Werbowy Will Have you Seeing Double in Fat No.3 Issue By Ariel Weber | Published 2012-12-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/diara-werbowy References: [highsnobette](http://www.highsnobette.com/news/2012/12/03/editorial-daria-werboway-for-fat-no-3-december-issue/daria-fat-magazine-1/) & [art-dept.net](http://www.art-dept.net/2012/11/cass-bird-vs-daria-werbowy-for-fat-magazine/) Daria Werbowy rocks the [androgynous look](https://www.trendhunter.com/trends/sujitha-shivajothi) for Fat No.3 December Issue editorial. Not looking like her usual made up and glamorous self, the model is seen dressed down and mostly makeup-free playing both female and male roles in this [visually captivating editorial](https://www.trendhunter.com/trends/alessandro-micheles). At first glance, you may feel as if your mind is playing tricks on you, but in fact, the photographer is simply using several movements shown in one picture. The results of this shoot create the illusion that Ms.Werbowy has several personalities and even bodies. The editorial shows Werbowy sporting various looks—rocker chic, in aerobics work out wear and in a suit, to name a few. As Daria Werbowy shows a more raw version of herself demonstrates how versatile and capable she is in creating a [myriad of personas](https://www.trendhunter.com/trends/la-famiglia-collection). ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 13% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Androgynous Fashion:** The use of androgynous fashion in editorials and advertising campaigns is a disruptive innovation opportunity for fashion brands to develop gender-neutral clothing lines. - **Visual Illusions:** The use of visual illusions in editorial photography is a disruptive innovation opportunity for creatives to experiment with new techniques and push boundaries. - **Versatile Models:** The use of versatile models with a range of personas is a disruptive innovation opportunity for brands to showcase diversity and attract a wider audience. ### Where This Applies - **Fashion:** The fashion industry can use androgynous fashion to create gender-neutral clothing lines and attract a wider audience. - **Photography:** The photography industry can use visual illusions to create captivating and unique visuals for editorials and advertising campaigns. - **Modeling:** The modeling industry can showcase the versatility of models with a range of personas to attract more diverse and inclusive casting opportunities. ## Related on Trend Hunter - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Duality-Exploring Art Exhibitions](https://www.trendhunter.com/trends/design-duo-double-feature.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)