# Designer Scrubs The Diane Von Furstenberg Hospital Gowns are for the Cleveland Clinic By Allison Love | Published 2010-08-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/diane-von-furstenberg-hospital-gowns References: [cocoperez](http://cocoperez.com/2010-08-15-dvf-gives-hospital-gowns-a-makeoverhttp://cocoperez.com/2010-08-15-dvf-gives-hospital-gowns-a-makeover) & [newsweek](http://www.newsweek.com/blogs/the-human-condition/2010/08/12/diane-von-furstenberg-s-newest-creation-hospital-gowns.html) These Diane Von Furstenberg Hospital Gowns are much more stylish than typical medical scrubs. The fashion guru has designed hospital gowns for the [Cleveland Clinic](https://www.trendhunter.com/trends/district-fit), a hospital in Cleveland, Ohio. The gowns provide full-coverage and Diane Von Furstenberg has added the hospital's diamond-shaped logo on the side of the gown. The Diane Von Furstenberg hospital gowns are only a side project of the legendary designer, but it looks as though they're going to be a great success regardless. **Implications** - The Diane Von Furstenberg company is very proud of their contribution to the Cleveland Clinic. There's nothing better than seeing the world of high-fashion reach out to make an impact in the community, especially in an area where their brand may not have any direct financial benefit. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 18% | Activity: 61% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Fashionable Medical Attire:** The trend of incorporating fashion into medical attire presents opportunities for designers to create stylish and functional garments for healthcare professionals. - **Collaborations Between Fashion and Healthcare:** The increasing collaborations between fashion brands and healthcare institutions create opportunities for innovative and aesthetic designs in medical apparel. - **Brand Impact in the Community:** Fashion brands contributing to community causes, like Diane Von Furstenberg's collaboration with the Cleveland Clinic, showcase the power of brand impact beyond financial benefits. ### Who This Affects Most - **Fashion Design:** Fashion designers can explore the niche market of medical attire to create innovative, fashionable and functional clothing for healthcare professionals. - **Healthcare:** Healthcare institutions can collaborate with fashion brands to improve the patient experience through the incorporation of stylish and comfortable medical attire. - **Corporate Social Responsibility:** Fashion brands can enhance their corporate social responsibility by engaging in community-focused collaborations, such as designing hospital gowns for healthcare institutions. ## Related on Trend Hunter - [Cheerful Spring-Ready Collaborative Fashion](https://www.trendhunter.com/trends/diane-von-furstenberg-1.md) - [Healthcare Coat Collections](https://www.trendhunter.com/trends/zenir-1.md) - [Collaboration Springtime Clothing Collections](https://www.trendhunter.com/trends/diane-von-furstenberg-for-target-collection.md) - [Performance Scrubwear](https://www.trendhunter.com/trends/figs.md) - [Exclusive Seasonal Scrubs](https://www.trendhunter.com/trends/holiday-scrubs.md) - [Charitable AIDS-Focused Medical Scrubs](https://www.trendhunter.com/trends/hivaids-prevention.md) - [Elegant Easy-to-Wear Shirt Dresses](https://www.trendhunter.com/trends/the-shirt-dress-collection.md) - [Activewear Medical Apparel Crossovers](https://www.trendhunter.com/trends/figs-x-set-active.md) - [Eco-Friendly Professional Apparel](https://www.trendhunter.com/trends/dana-bandi.md)