# Eco Towel Couture Diane Von Furstenberg Creates Design To Celebrate NYC's High Line Park By Rachel | Published 2009-06-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/diane-von-furstenberg-high-line-towel References: [notcouture](http://www.notcouture.com/post/4379/) & [dvf](http://www.dvf.com/dvf/browse/productDetail.jsp?productId=W1022107R7&categoryId=cat110002) To celebrate the opening of the High Line Park in New York City, Diane Von Furstenberg created a green and white towel with the words ‘The High Line’ embroidered on it. Publicly noted as being a fan of the High Line project, the designer made the towel, of which a percentage of the sales will go to Friends of the High Line. The High Line towel will sell for $75 through the Diane Von Furstenberg website. Check out the designers foray into charity beach wear above. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 1% | Activity: 19% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Fashion:** Opportunity for designers to create sustainable and environmentally-friendly clothing and accessories. - **Collaborative Marketing:** Opportunity for businesses to partner with non-profit organizations and donate a portion of sales to support a cause. - **Destination Branding:** Opportunity for businesses to create products that celebrate and promote specific locations or landmarks. ### Who This Affects Most - **Fashion:** Fashion brands can explore eco-friendly materials and designs to cater to environmentally-conscious consumers. - **Non-profit:** Non-profit organizations can collaborate with businesses to create branded merchandise for fundraising. - **Tourism:** Tourism companies and local businesses can develop products that showcase and promote popular destinations. ## Related on Trend Hunter - [Towel-Resembling Luxe Skirts](https://www.trendhunter.com/trends/towel-skirt.md) - [Cheerful Spring-Ready Collaborative Fashion](https://www.trendhunter.com/trends/diane-von-furstenberg-1.md) - [Artful Graphic Beach Towels](https://www.trendhunter.com/trends/artist-terry-beach-towel.md) - [Elegant Organic Bath Towels](https://www.trendhunter.com/trends/baina.md) - [Sustainable Traveler Towels](https://www.trendhunter.com/trends/eco-travel-towel.md) - [Woven Statement Totes](https://www.trendhunter.com/trends/holst-lee1.md) - [Collaboration Springtime Clothing Collections](https://www.trendhunter.com/trends/diane-von-furstenberg-for-target-collection.md) - [Softly Sustainable Home Linens](https://www.trendhunter.com/trends/luxe-towels.md) - [High-Performance Reversible Towels](https://www.trendhunter.com/trends/everlayer-1.md)