# Supportive Sustainable Diamond Jewelry The Diamonds That Care Campaign Contributes to COVID Relief By Josh Thompson-Persaud | Published 2021-05-28 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/diamonds-that-care References: [brilliantearth](https://www.brilliantearth.com/diamonds-that-care/) The Diamonds [that Care](https://www.trendhunter.com/trends/ethical-merino-tshirt-from-new-zealand) jewelry brand supports pandemic relief through donations funded by the sale of ethically sourced, sustainable diamond jewelry. The brand, which is exclusive to [Brilliant Earth](https://www.trendhunter.com/trends/brilliant-earth), contributes to organizations like [Feeding America's](https://www.trendhunter.com/trends/bayer-and-luke-bryan) COVID-19 Response Fund in order to make a social difference. Diamonds that Care donates 5% of its profits to charitable organizations. Diamonds that Care offers nine refined diamond pieces that range from earrings to necklaces. The brand uses recycled 14-karat white gold, rose gold, and yellow gold in its jewelry, accented by earth-tone diamonds. The collection includes stunning pieces like the Inner Compass Pendant, the Cressida Hoop Earrings, and Zora Cuff Bracelet. Diamonds that Care jewelry appeals to the socially conscious and eco-friendly consumer. Image Credit: Brilliant Earth ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 57% | Activity: 41% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Ethical Diamond Jewelry:** The trend of ethical sourcing and sustainable materials in diamond jewelry presents opportunities for disruption in the traditional diamond industry. - **Socially Responsible Brands:** The trend of brands supporting social causes presents opportunities for disruption in traditional brand messaging and consumer behavior. - **Eco-friendly Accessories:** The trend of environmentally friendly accessories presents opportunities for disruption in traditional fashion industry materials and production processes. ### Where This Applies - **Diamond Jewelry Industry:** The diamond jewelry industry can capitalize on the trend of ethical sourcing and sustainable materials to appeal to socially conscious and eco-friendly consumers. - **Non-profit Industry:** Non-profit organizations can partner with socially responsible brands to promote their causes and receive donations, presenting an opportunity for increased impact and outreach. - **Fashion Industry:** The fashion industry can capitalize on the trend of environmentally friendly accessories by incorporating sustainable materials and production processes, appealing to eco-conscious consumers. ## Related on Trend Hunter - [Premium Lab-Grown Diamond Rings](https://www.trendhunter.com/trends/labgrown-diamond-rings.md) - [Ethical Lab-Grown Diamond Rings](https://www.trendhunter.com/trends/caratbee.md) - [Elevated Diamond Jewelry Collections](https://www.trendhunter.com/trends/pandora-era.md) - [Ultra-Luxurious Collaborative Jewellery Lines](https://www.trendhunter.com/trends/collaborative-jewellery.md) - [Women-Empowering Jewelry Campaigns](https://www.trendhunter.com/trends/empowering-jewelry-campaign.md) - [Recycled Gold Jewelry Collections](https://www.trendhunter.com/trends/recycled-gold-jewelry.md) - [Natural Diamond Campaigns](https://www.trendhunter.com/trends/worth-the-wait.md) - [Local Diamond Collections](https://www.trendhunter.com/trends/michael-hill-canadian-diamonds.md) - [Blockchain-Backed Natural Diamonds](https://www.trendhunter.com/trends/blockchain-backed-natural-diamonds.md)