# Market-Sensitive Business Decisions Diamond Conference Postponed Amid Financial Crisis By Elsa Blaine | Published 2008-10-23 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/diamonds-put-on-the-rocks-international-diamond-conference-called-off References: [luxist](http://www.luxist.com/2008/10/22/diamond-conference-canceled-due-to-the-economy/) & [afp.google](http://afp.google.com/article/ALeqM5j01M4_ba_x0TOqFNSOu763trYskw) The international Diamond Conference in Antwerp has been postponed due to the world financial crisis. Apparently the bigwigs of the industry think that the time is not right for parading [ultra-expensive rocks](https://www.trendhunter.com/trends/avi-co). The Antwerp Diamond Center, located in the hub of the world's trading center for [rough diamonds](https://www.trendhunter.com/trends/blockchain-backed-natural-diamonds), unfortunately also had to cancel a [gala appearance](https://www.trendhunter.com/trends/apac-gala-dinner) by billionaire Sir Richard Branson. The event, which was scheduled for mid-November, is expected to be rescheduled for sometime in 2009; hopefully the markets will have leveled out some by then. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 18% | Activity: 12% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) ## Key Themes ### Why This Trend Is Growing - **Virtual Business Conferences:** The postponement of in-person events due to the pandemic is an opportunity for the diamond industry and other luxury sectors to explore virtual conference options for cost savings, wider reach and more sustainable practices. - **Sustainable Diamond Industry:** The financial crisis warning signs indicate companies should take sustainable diamond mining and ethical sourcing seriously, and invest in marketing these practices to conscious consumers. - **Online Diamond Sales:** The pandemic and the postponement of high-end diamond industry events may encourage more consumers to purchase diamonds online, requiring luxury diamond sellers to optimize their digital platforms and offer a personalized virtual experience. ### Industries Being Reshaped - **Luxury Events:** With COVID-19 disrupting in-person events, businesses in the luxury sector must adapt to hybrid and virtual models, enabling broader reach, cost savings, and reducing their carbon footprint. - **Diamond Mining:** The global financial crisis is an opportunity for diamond companies to focus more on sustainable mining and responsible sourcing, to meet future demand for ethical diamonds. - **Online Diamond Retailers:** The postponement of high-end diamond industry events and the pandemic will disrupt the physical diamond retail model, leading to more online sales and a need to create personalized and immersive virtual experiences for consumers. ## Related on Trend Hunter - [Ultra-Luxurious Collaborative Jewellery Lines](https://www.trendhunter.com/trends/collaborative-jewellery.md) - [Local Diamond Collections](https://www.trendhunter.com/trends/michael-hill-canadian-diamonds.md) - [Lab-Grown Stones](https://www.trendhunter.com/trends/skydiamond.md) - [Diamond-Themed Hotel Offers](https://www.trendhunter.com/trends/omni-boston-hotel.md) - [Premium Lab-Grown Diamond Rings](https://www.trendhunter.com/trends/labgrown-diamond-rings.md) - [Upscale Bridal Concepts](https://www.trendhunter.com/trends/diamonds-pearls.md) - [Luxe Tennis-Inspired Jewelry](https://www.trendhunter.com/trends/zales-and-prince.md) - [Stylish Synthetically Produced Diamonds](https://www.trendhunter.com/trends/synthetically-produced-diamonds.md) - [Elevated Diamond Jewelry Collections](https://www.trendhunter.com/trends/pandora-era.md)