# £2,500 Diamond Dog Coat Debut At Pet A Porter London By Nisara | Published 2007-10-13 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/diamonds-dog-coat-vivienne-westwood References: [news.xinhuanet](http://news.xinhuanet.com/english/2007-10/10/content_6858820.htm) This autumn and winter, a lot of well-known haute couture designers are producing [exclusive and expensive dogwear](https://www.trendhunter.com/trends/giobagnara). Ben de Lisi, Issa, Stephen Webster and Vivienne Westwood are all getting ready for one of the biggest pet fashion shows, Pet a Porter in London. Stephen Webster, the British jeweler who created Madonna's wedding ring, has customized a 500,000 [bespoke diamond and precious jewel collar](https://www.trendhunter.com/trends/ruff-gems) which will available to buy on the stylish night. The highlight of the show is £2,500 [Ruff diamonds spring jacket](https://www.trendhunter.com/trends/the-dog-face) from Vivienne Westwood. The coat is made from white diamond and small sapphires. Check out the article on Pet Fashion Week in New York: ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 70% | Activity: 65% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Pet Accessories:** The trend is for designers to create high-end, exclusive pet accessories featuring precious gems and materials, creating opportunities for disruptive innovations in the pet fashion industry. - **Haute Dogwear Collections:** The trend is for luxury fashion designers to extend their brand into the pet market, creating opportunities for disruptive innovation in the dogwear industry. - **Diamond Studded Pet Clothing:** The trend is for high-end designers to collaborate with jewelers to create bespoke, diamond-encrusted pet clothing, creating opportunities for disruptive innovation in the luxury pet fashion market. ### Sectors Adopting This - **Luxury Fashion:** The trend for luxury pet accessories creates opportunities for disruptive innovation in the high-end fashion industry. - **Pet Fashion:** The trend for haute dogwear collections creates opportunities for disruptive innovation in the pet fashion industry. - **Jewelry:** The trend for diamond studded pet clothing creates opportunities for disruptive innovation in the jewelry industry. ## Related on Trend Hunter - [Couture Canine Accessories](https://www.trendhunter.com/trends/dog-accessories-collection.md) - [Dog-ShapedLuxurious Monogram Bags](https://www.trendhunter.com/trends/pooch-bag.md) - [Pet-Focused Luxury Collections](https://www.trendhunter.com/trends/gucci-pet-collection.md) - [Luxury Monogram Doghouses](https://www.trendhunter.com/trends/louis-vuitton-kennel-trunk.md) - [Posh Parisian Pooch Accessories](https://www.trendhunter.com/trends/celine-dog-accessories.md) - [Sustainable Dog Clothes Brands](https://www.trendhunter.com/trends/pet-passion.md) - [Modern Luxury Pet Accessories](https://www.trendhunter.com/trends/goyard-pet-luxe.md) - [Modern Pet Apparel](https://www.trendhunter.com/trends/stylish-pet-collection.md) - [Digital Pet Fashion Lines](https://www.trendhunter.com/trends/pepa-paris.md)