# Apple Mines Diamonds & Gold Luxury Mac Book Pro By cosio55 | Published 2007-10-07 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/diamonds-and-gold-mac-book-pro References: [engadget](http://www.engadget.com/2007/10/06/the-24-carat-gold-macbook-pro-with-diamond-studded-apple-logo/) If you're going to invest in a Mac Book Pro, you don't mind investing in a good thing.. and you're probably not interested in looking like everybody else. The good news then, is that Computer Choppers is giving you the chance to jazz up the Apple of your eye. Their specialty? Pro pimp jobs! They've put together a gold-plated MacBook Pro, complete with diamond-studded Apple logo. **Implications** - FIRST AND SECOND SENTENCE DO NOT LINK Products that are made to be luxurious have a unique consumer following. These consumers want the product but may feel that it is not special enough for them. By offering the product in a luxury form, the targeted consumers will feel that their product is special and one of a kind. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 70% | Activity: 72% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What's Driving This Trend - **Luxury Technology:** Offering luxurious versions of popular tech products creates a unique and exclusive consumer following. - **Customization:** Providing customization options for tech products allows consumers to personalize their devices to their preferences. - **Opulent Branding:** Using precious materials and luxurious embellishments for product branding enhances the perceived value and exclusivity. ### Who This Affects Most - **Technology:** Tech companies can tap into the luxury market by offering high-end versions of their popular products. - **Customization Services:** Businesses that specialize in customizing tech products can cater to consumers' desire for personalization. - **Jewelry and Precious Metals:** The jewelry industry can explore collaborations with tech companies to create luxurious and opulent tech accessories. ## Related on Trend Hunter - [Luxe Diamond Watch Cases](https://www.trendhunter.com/trends/golden-concept.md) - [Electronic Device Leather Accessories](https://www.trendhunter.com/trends/pad-quill.md) - [Luxury Bespoke Smartphones Designs](https://www.trendhunter.com/trends/iphone-2g.md) - [18K Gold VR Headsets](https://www.trendhunter.com/trends/apple-vision-pro-cvr-edition.md) - [Pinkish Toy-Inspired Tech Products](https://www.trendhunter.com/trends/caviar-barbiecore-collection.md) - [Diamond Smartwatch Cases](https://www.trendhunter.com/trends/golden-concept-1.md) - [Gilded Valentine's Day Smartphones](https://www.trendhunter.com/trends/caviar-iphone-16-pro.md) - [Ultra-Luxe Rhinestone Earphone Cases](https://www.trendhunter.com/trends/glam-earpods-holder.md) - [Computer-Supported Artful Benches](https://www.trendhunter.com/trends/mac-pro-bench.md)