# Diamond-Encrusted Makeup Brushes Artis Launched Three Exclusive Designs in Time for the Holidays By Riley von Niessen | Published 2018-11-15 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/diamondencrusted-makeup-brush References: [teenvogue](https://www.teenvogue.com/story/artis-created-a-dollar25000-diamond-encrusted-makeup-brush) & [artisbrush](https://artisbrush.com/pages/bespoke) Luxury beauty brand Artis is readying for the [holiday season](https://www.trendhunter.com/trends/holiday-beauty-kits) in style with the launch of its Artis Bespoke collection, which features a range of [diamond-encrusted makeup brushes](https://www.trendhunter.com/trends/professionalgrade-makeup-brushes) that are ideal for those who are keen on investing in a high-end experience when it comes to getting ready. At $25,000 each, the diamond-encrusted brushes boast stunning white gold-plated bases, and consumers can choose from three different diamond types: ruby, black, and white. These diamonds are included on the outward-facing sides of the handles, and can be customized to feature users' names. In order to keep the diamond-encrusted brushes in the best shape possible, Artis includes care kits so that users can easily clean them at home. In addition, the brand has a dedicated support system, and the purchase of a brush includes a session with Training Lead Lindsey Jackson. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 47% | Activity: 25% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Key Themes Behind This Trend - **Luxury Beauty:** Opportunity for luxury beauty brands to expand their offerings with high-end experiences and customized products. - **Personalization:** Disruptive innovation opportunity to provide customizable products, such as diamond-encrusted makeup brushes with personalized features. - **High-end Experiences:** Trend towards offering exclusive and indulgent experiences in the beauty industry, attracting consumers who value luxury and uniqueness. ### Where This Applies - **Luxury Beauty:** Luxury beauty industry can capitalize on the trend by creating exclusive and high-priced products, like diamond-encrusted makeup brushes. - **Jewelry:** Jewelry industry has a disruptive innovation opportunity to collaborate with beauty brands and create diamond-encrusted makeup tools. - **Personal Care:** Personal care industry can explore new product categories focused on high-end grooming experiences, including diamond-infused beauty tools. ## Related on Trend Hunter - [Calligraphic Beauty Brushes](https://www.trendhunter.com/trends/victoria-beckham-beauty-brushes.md) - [Gold-Plated Toothbrushes](https://www.trendhunter.com/trends/24k-gold-plated-toothbrush.md) - [Curated Bridal Beauty Products](https://www.trendhunter.com/trends/bridal-bundle.md) - [Celeb-Approved Cosmetic Bundles](https://www.trendhunter.com/trends/kevyn-aucoin-beauty.md) - [Bedazzled High-End Makeup Lines](https://www.trendhunter.com/trends/holiday-2024-makeup.md) - [3D-Printed Makeup Brushes](https://www.trendhunter.com/trends/futura-avant-lab.md) - [Precision Beauty Tools](https://www.trendhunter.com/trends/professionalgrade-makeup-brushes.md) - [Precious Dental Polishes](https://www.trendhunter.com/trends/dental-polish.md) - [Intricate Fairytale-Like Makeup Sets](https://www.trendhunter.com/trends/four-essential-sets.md)