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# Diamond-Embossed Sneakers
The Nike Air Trainer Cruz Features a Textured Geometric Pattern

By Charlotte Joyce Kidd | Published 2015-10-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/diamondembossed
References: [caplex](http://ca.complex.com/sneakers/2015/10/nike-air-trainer-cruz) & [store.nike](http://store.nike.com/us/en_us/pw/nfl-victor-cruz/8qlZ885)

These geometrically patterned, diamond-embossed [Nike](https://www.trendhunter.com/trends/field-general-sneaker-1) Air Trainer Cruz sneakers are visually attention-grabbing and contain some unique Victor Cruz-inspired details.

Nike's most famous collaborations tend to be with basketball stars, but for the new Nike Air Trainer shoe, the mega athletic brand turned to [NFL](https://www.trendhunter.com/trends/this-is-generational-wealth) [Giants](https://www.trendhunter.com/trends/brigade-x-new-york-giant) wide receiver Victor Cruz to create a unique sneaker. The Nike Air Trainer Cruz shoes feature some classy and unique details at Cruz's behest. In terms of overall design, the Haystack, Wolf Grey and Black/Crimson colorways have a textured diamond-embossed pattern towards the heel of the shoe, while the Rush Blue boasts a tighter woven upper. The entire Nike Air Trainer Cruz line has a thick strap over the mid of the shoe.

The detail most unique to Cruz's individual style is the quotes that are hidden on the inside of the mid strap, with a different quote appearing on each colorway.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 95% | Activity: 90% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Geometric-patterned Sneakers:** Opportunity to incorporate visually attention-grabbing patterns in sneaker designs.
- **Celebrity Collaboration:** Potential for brands to collaborate with various celebrities to create unique products.
- **Hidden Details in Footwear:** Innovative opportunity to hide personalized quotes or messages in the design of shoes.

### Industries Being Reshaped

- **Athletic Footwear:** Potential for athletic footwear brands to adopt and experiment with geometric patterns in their shoe designs.
- **Fashion and Apparel:** Opportunity for fashion brands to explore collaborations with celebrities outside the traditional realm of sports to create unique products.
- **Consumer Goods:** Innovative opportunity for brands in the consumer goods industry to incorporate hidden personalized details in their products for a special touch.

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