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# Royalty-Honoring Whiskies
The Diamond Tribute Whisky from Royal Salute Celebrates the Queen

By  | Published 2013-06-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/diamond-tribute
References: [luxurylaunches](http://luxurylaunches.com/gastronomy/royal-salute-diamond-tribute-marks-60th-coronation-anniversary-of-queen-elizabeth.php) & [royalsalute](http://www.royalsalute.com/)

To celebrate Queen Elizabeth's 60th coronation anniversary, Royal Salute, a [luxury whisky brand](https://www.trendhunter.com/trends/grand-series) from the [Chivas Brothers](https://www.trendhunter.com/trends/royal-salute-lunar-new-year), is releasing a special Diamond Tribute whisky.

The Diamond Tribute was created under lock and key in the vault at Strathisla, the [oldest distillery in the highlands](https://www.trendhunter.com/trends/laphroaig-archive-collection-38yearold). In fact, the bottle is so luxurious and the whiskey so perfectly blended and aged that its existence has been kept a secret until now. The whiskey's flavor is described by the company as including aromatic peaches and poached pears, finishing with a tangy liquorice aftertaste.

The whiskey itself is not the only luxurious quality of the Diamond Tribute. Its bottle is also the epitome of class, with a diamond-encrusted lid and the royal coat of arms etched onto the bottle's side.

The Diamond Tribute is a wonderful and decadent way to pay tribute to a monarch who has been a consistent presence throughout the world for 60 years. The affordability of this whiskey makes it possible for anyone to celebrate the Queen's special occasion.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 21% | Activity: 26% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Luxury Whisky:** Opportunity for luxury brands to create high-end whiskies that appeal to affluent consumers seeking exclusivity.
- **Secret Distillery:** Potential for distilleries to create a sense of mystery and intrigue by producing whiskies in hidden or exclusive locations.
- **Premium Packaging:** Chance for brands to differentiate their whiskies through luxurious and visually appealing packaging, incorporating elements such as diamonds or royal symbols.

### Who This Affects Most

- **Alcohol:** The alcohol industry can capitalize on the growing demand for premium and exclusive whiskies by creating special editions and limited releases.
- **Hospitality:** Hotels, bars, and restaurants can attract high-end clientele by offering rare and prestigious whiskies, showcasing their commitment to luxury and refinement.
- **Consumer Goods:** Companies specializing in luxury goods can tap into the whisky market by creating upscale packaging and accessories to complement high-end whiskies.

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