# Glittery Timepieces The Graf Superstar Watch is a Luxurious Dream By Christina Butty | Published 2009-07-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/diamond-timepieces-graf-superstar-watch References: [luxist](http://www.luxist.com/category/timepieces) If you haven't been affected by the recession and want to let the whole world know, simply pick up one of these Graff Superstar timepieces. With a whopping 176 diamonds on the case and another 94 [diamonds on the bracelet](https://www.trendhunter.com/trends/fp-journe), the Graff Superstar has 59 carats of bling in total! Holding all of those diamonds together on the Graff Superstar is an [18k white gold setting](https://www.trendhunter.com/trends/airways-diamond-edition). **Implications** - In the cellphone world where everybody's clocks are on a screen, watches have the potential to become obsolete. However, the rise of fashion and [decorative watches](https://www.trendhunter.com/trends/reine-de-naples) has put a stop to this potential as people are wearing these time pieces less for practicality and more for style. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 46% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Luxury Watches:** The rise of decorative and extravagant watches presents an opportunity to cater to those seeking a luxurious lifestyle, even in recessionary times. - **Bling Culture:** As society becomes more accepting of flamboyant fashion, there is a trend towards glittery and ostentatious accessories that could be leveraged in multiple industries. - **Fashionable Functionality:** Watches that serve both practical and ornamental purposes can cater to consumers looking to make a statement while still maintaining utility, offering an opportunity for innovative design and marketing strategies. ### Where This Applies - **Jewellery:** Luxury watchmakers can work with jewellery companies to craft ornate pieces that cater to the high-end market with an emphasis on design and style beyond merely timekeeping. - **Fashion:** Fashion brands can incorporate flashy and eye-catching watches as part of their accessory lines, positioning the product as a statement piece rather than just a time-telling device. - **Tech Wearables:** Tech companies can incorporate trendy and stylish watch designs with advanced features, merging the worlds of fashion and technology into a single, desirable item. ## Related on Trend Hunter - [Diamond Smartwatch Cases](https://www.trendhunter.com/trends/golden-concept-1.md) - [Luxe Diamond Watch Cases](https://www.trendhunter.com/trends/golden-concept.md) - [Hypercar-Inspired Luxury Watches](https://www.trendhunter.com/trends/tourbillon-baguette.md) - [Celebratory Celestial Timepieces](https://www.trendhunter.com/trends/gshock-gcwb5000un-carbon-edition.md) - [Diamond-Encrusted Car Clocks](https://www.trendhunter.com/trends/race-car-clock.md) - [Vibrant Sapphire-Encrusted Watches](https://www.trendhunter.com/trends/tourbillon-skeleton-rainbow.md) - [Opulent Avian-Accented Timepieces](https://www.trendhunter.com/trends/credor-goldfeather-tourbillon-gbcf999.md) - [Ultra-Lavish Watch Designs](https://www.trendhunter.com/trends/reine-de-naples.md) - [Fanciful Futuristic Timepieces](https://www.trendhunter.com/trends/hublot-mp10-tourbillon.md)