# Romantic Rocker Apparel Diamond Supply Co. Has Teamed with The Beatles for a Sentimental Lineup By Malika Renee Butss | Published 2016-02-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/diamond-supply-co References: [hypebeast](http://hypebeast.com/2016/2/diamond-supply-co-the-beatles-collaboration) & [diamondsupplyco](https://www.diamondsupplyco.com/limited-edition/diamond-x-the-beatles.html) Skatewear label [Diamond Supply Co.](https://www.trendhunter.com/trends/emi-jay-blind-box) has teamed with [The Beatles](https://www.trendhunter.com/trends/eton-1) music collective to produce a range of sentimental attire focusing on love. The collection is titled Yellow Submarine and features vibrant colors and psychedelic prints. Appropriately named after one of The Beatles' most successful albums, the Yellow Submarine collection consists of accessories, apparel and skateboard decks. It is very clear that the lineup is heavily influenced by the acidic Yellow Submarine era and focuses on The Beatles' lyrics to their iconic tune All You Need Is Love. Each item in this collection is branded with the popular lyrics in a variety of colors. With [Valentine's Day drawing nearer](https://www.trendhunter.com/trends/valentines-day-capsule-collection), a piece from this Diamond Supply Co. collection would make the perfect gift for the skater in your life. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 20% | Activity: 19% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Music-fashion Collaboration:** Opportunity for clothing brands to collaborate with music artists to create sentimental and enduring apparel collections. - **Psychedelic Prints:** Psychedelic designs in apparel have the potential to attract customers looking for unique and eye-catching outfits. - **Lyrics-branded Clothing:** Curation of lyrics-focused and branded clothing has the potential to create nostalgia and sentimentalism among music fans. ### Industries Being Reshaped - **Fashion:** Fashion industry has the opportunity to collaborate with music artists to create trendy and meaningful clothing collections. - **Music:** The music industry has the potential to partner with fashion brands to create official merchandise with customized designs, prints, and lyrics. - **Skateboarding:** Skateboard industry could collaborate with fashion brands to launch a new range of trendy and vibrant apparel designed for skaters. ## Related on Trend Hunter - [Music-Honoring Shirt Collections](https://www.trendhunter.com/trends/eton-1.md) - [Rock Band-Honoring Clogs](https://www.trendhunter.com/trends/the-beatles-x-crocs-classic-clog.md) - [Mod Band-Honoring Sunglasses](https://www.trendhunter.com/trends/akila-blackbird-x-the-beatles.md) - [Legacy Artist-Themed T-Shirts](https://www.trendhunter.com/trends/gap-1.md) - [Collaborative Rock Band Merch](https://www.trendhunter.com/trends/the-rolling-stones-merch.md) - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Sleek Punk Skate Capsules](https://www.trendhunter.com/trends/zero-skateboards.md) - [Vintage Band T-Shirt Capsule](https://www.trendhunter.com/trends/sonic-youth-band-tee.md) - [Music-Themed Apparel Lines](https://www.trendhunter.com/trends/blackpink-and-fragment.md)