# Extravagantly Lavish Lingerie This Diamond Studded Bra Makes Support a Flashy Affair By Jonathon Brown | Published 2012-11-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/diamond-studded-bra References: [luxurylaunches](http://www.luxurylaunches.com/fashion/a_40000_diamond_studded_bra_set_by_fred_ginger_for_coco_de_mer.php) & [fredandginger](http://www.fredandginger.com/) If you're looking for some flashy lingerie, [Fred & Ginger’s](https://www.trendhunter.com/trends/kris-van-assche-x-fred-perry) new diamond-studded bra may be on your shopping list. The collaboration with Diabloms Fine Jewelry features an 18 carat yellow gold frame and 69 small diamonds along with a half carat diamond hanging from a pendulum. Four more diamonds are found on each side of the underpants. The actual bra is made entirely of French silk satin. While most over-the-top bras like this are only wearable on runways or in photo shoots, Fred & Ginger’s kick at the can comes off a bit more realistic. But then again, how realistic is a bra worth almost $40,000? This diamond-studded bra will come in gold, black, navy and ivory and be sold at [Coco de Mer’s Covent Garden](https://www.trendhunter.com/trends/coco-de-mer-2) store in London, England. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 58% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### Why This Trend Is Growing - **Luxe Lingerie:** Opportunity for luxury brands to collaborate with high-end jewelry companies to create exclusive, high-priced lingerie collections. - **Idea of Flashy Support:** Increasing consumer demand for unique and novelty underwear items for personal self-expression and individuality. - **Elevated Wearable Art:** Booming market for high-end wearable art pieces like jewelry integrated into fashion items like lingerie. ### Industries Being Reshaped - **Luxury Fashion:** Luxury lingerie makers should collaborate with high-end jewelry makers to create limited-edition collections, taking advantage of the growing interest in elevated wearable items. - **Fine Jewelry:** Opportunities for high-end jewelry makers to explore luxury intimates market by partnering with high-end lingerie brands to create exclusive or unique pieces. - **Specialty Retail:** Specialty retailers can benefit from catering to the demand for unique and extravagant lingerie lines that cater to an exclusive, affluent demographic. ## Related on Trend Hunter - [Haute Diamond-Studded Headphones](https://www.trendhunter.com/trends/loewe-and-jacob-co.md) - [Lavish Advent Calendars](https://www.trendhunter.com/trends/fine-jewelry-advent-calendar.md) - [Ultra-Luxurious Pet Collars](https://www.trendhunter.com/trends/pet-jewelry1.md) - [High-End Organic Statement Jewelry](https://www.trendhunter.com/trends/s-carter-designs.md) - [Body-Conscious Undergarment Shops](https://www.trendhunter.com/trends/stripe-stare-bra-shop.md) - [Delicate Bridal Lingerie Lines](https://www.trendhunter.com/trends/bridal-lingerie-line.md) - [Tongue-in-Cheek Underwear Ranges](https://www.trendhunter.com/trends/debute-x-stripe-stare.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Redefined Comfort-Forward Bras](https://www.trendhunter.com/trends/flexwire-bras.md)