# Bejeweled Lip Accessories Abreva's Diamond Lips Shine a Light on the Cold Sore Experience By Laura McQuarrie | Published 2024-02-06 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/diamond-lips References: [stockhouse](https://stockhouse.com/news/press-releases/2024/02/06/abreva-drops-one-of-a-kind-pair-of-diamond-lips-inspired-by-the-cold-sore) & [abreva](http://www.abreva.com/diamondlips)  Abreva created a one-of-a-kind pair of diamond lips to destigmatize cold sores, all the while keeping confidence and self-esteem high. The bejeweled, limited-edition lip accessory was crafted by Verstolo Fine Jewelry and it features 197 lab-grown diamonds, plus a single ruby. Cold sore sufferers are invited to enter to win this exclusive piece, and other sterling silver lip necklaces. "The diamond lips are a physical manifestation of the bold confidence and individuality Abreva aims to inspire when dealing with a cold sore—an experience made easier with the help of Abreva's relief-providing solutions," says Lauren Smith, Global Marketing Director of consumer health company Haleon. Abreva Cold Sore Cream (which contains the only non-prescription ingredient approved by the [FDA](https://www.trendhunter.com/trends/exosome-lip-serum) to shorten healing time) has the potential to help get rid of a cold sore in as little as 2.5 days when used at the first sign. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 85% | Activity: 93% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What Makes This Trend Stand Out - **Destigmatizing Cold Sores:** Abreva's diamond lips shine a light on the cold sore experience and aim to destigmatize it. - **Bejeweled Lip Accessories:** The creation of bejeweled lip accessories, like Abreva's diamond lips, opens up new possibilities for unique and fashionable lip adornments. - **Limited-edition Collaborations:** Collaborations between health and jewelry brands, like Abreva and Verstolo Fine Jewelry, create limited-edition pieces that appeal to a niche market. ### Sectors Adopting This - **Consumer Health:** The consumer health industry can take advantage of the trend to destigmatize cold sores, creating products and campaigns that empower and support individuals dealing with this condition. - **Fashion:** The fashion industry can explore the creation of unique lip accessories, incorporating jewelry and other materials to offer customers new ways to express themselves through lip adornments. - **Jewelry:** Jewelry brands can tap into the demand for limited-edition collaborations with other industries, creating exclusive pieces that cater to specific interests and target audiences. ## Related on Trend Hunter - [Lip-Focused Cold Sore Treatments](https://www.trendhunter.com/trends/lip-rescue-serum.md) - [Comforting Cold Sore Treatments](https://www.trendhunter.com/trends/cold-sore-treatment.md) - [Anti-Stigma Cold Sore Treatments](https://www.trendhunter.com/trends/julie-cold-sore-treatment.md) - [Psychodermatology Lip Products](https://www.trendhunter.com/trends/love-language-lip-bloss.md) - [3-in-1 Lip Devices](https://www.trendhunter.com/trends/lipcure-beam.md) - [Jewelry-Inspired Lip Gloss](https://www.trendhunter.com/trends/bauble-gloss-ring.md) - [Multidimensional Lip Oils](https://www.trendhunter.com/trends/sugar-plum-shimmer-lip-oil.md) - [Mood-Boosting Lip Treatments](https://www.trendhunter.com/trends/peptide-lip-treatment.md) - [Anti-Aging Lip Oils](https://www.trendhunter.com/trends/n-28-lip-treatment-oil.md)