# Diamond-Filtered Alcohol Diamond Standard Vodka By Alex Covert | Published 2008-07-02 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/diamond-filtered-vodka-diamond-standard References: [luxist](http://www.luxist.com/2008/07/01/diamond-standard-vodka/) & [diamondstandardvodka](http://www.diamondstandardvodka.com/) I would file this [alcoholic beverage](https://www.trendhunter.com/trends/zarova-vodka) under H for "Hype." It boasts a purification process that uses 600 cut diamonds of UP TO one carat in size. I'm not a Vodka expert but, I would think that in order to actually [filter something](https://www.trendhunter.com/trends/pouravida), the size of the filtering-agent would have to be small. Like sand. Now, perhaps these guys are using diamond dust but, the fact that they state the use of a one carat diamond is kind of funny. 599 diamond flakes and a one carat diamond. That's just speculation, mind you. It sort of fits their statement that they are "the most exquisite MASS MARKET vodka available anywhere." ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 65% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Alcohol:** Diamond Standard Vodka uses diamond filtering to create a luxury alcohol experience. - **Product Hype:** The use of diamond filtering agents in Diamond Standard Vodka generates hype for the product. - **Innovative Purification Methods:** The use of diamonds for purification in Diamond Standard Vodka implies an innovative approach to alcohol production. ### Sectors Adopting This - **Alcohol Manufacturing:** Alcohol manufacturers can explore innovative purification methods to create unique products. - **Luxury Goods:** The use of diamonds in Diamond Standard Vodka highlights an opportunity to disrupt the luxury goods industry with unique product features. - **Marketing and Advertising:** Companies can leverage hype and innovative product features to create successful marketing and advertising campaigns. ## Related on Trend Hunter - [Ultra-Distilled Premium Vodkas](https://www.trendhunter.com/trends/lex-by-nemiroff.md) - [Diamond Rye Vodkas](https://www.trendhunter.com/trends/belvedere-10.md) - [High-Quality Vodkas](https://www.trendhunter.com/trends/highquality-vodka.md) - [Alps-Inspired Vodkas](https://www.trendhunter.com/trends/grey-goose-altius.md) - [Hard Water Beverages](https://www.trendhunter.com/trends/bluebird-hardwater.md) - [Refined Canadian Vodkas](https://www.trendhunter.com/trends/dillons-vodka.md) - [Tequila Diamond Brooches](https://www.trendhunter.com/trends/tequila-diamond.md) - [Bong-Shaped Vodka Bottles](https://www.trendhunter.com/trends/illadelph-vodka.md) - [Ultra-Smooth Vodka Sodas](https://www.trendhunter.com/trends/white-claw-vodka-soda.md)